Display & Retargeting Ads

What We Do

Most visitors leave your website without converting — that's normal. Display retargeting brings them back. YelloPost campaigns follow warm audiences across 98% of the web — news sites, blogs, apps, and premium publishers — with precisely timed ads that re-engage prospects at every stage of their buying journey.

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98%

Web Coverage

Higher Conversion

$0.50

Avg CPM

10x

Touchpoint Frequency

What's Included

Everything You Need. Nothing You Don't.

01

Website Visitor Retargeting

Follow visitors with highly relevant ads as they browse the web. Pricing page visitors see different ads than homepage visitors.

02

Customer List Matching

Upload your customer list. We match against web identifiers and display ads to people you already have a relationship with.

03

Lookalike Audience Expansion

Build new audiences that mirror your best customers. Scale beyond retargeting to reach high-conversion cold prospects.

04

Dynamic Product Ads

For e-commerce: automatically show visitors the exact products they viewed on your site — wherever they browse next.

05

Cross-Device Retargeting

Follow users from desktop to mobile to tablet. One consistent, coordinated message across every device they use.

06

Frequency & Timing Controls

Set precise rules for how often and when ads show — staying consistently top-of-mind without ever becoming annoying.

How It Works

A Process Built For Results.

No black boxes. Full transparency at every step from day one.

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Pixel & Tracking Setup

Install tracking pixel across your site, configure audience segments, and establish all conversion event tracking.

Audience Architecture

Build audience tiers: recent visitors, product viewers, cart abandoners, past customers, and lookalike expansion audiences.

Creative Production

Display ads in all standard IAB sizes — static and animated. Multiple variants produced per audience segment.

Launch & Optimize

Campaigns live across Google Display Network and programmatic exchanges. Weekly bid and audience optimization ongoing.

FAQ

Common Questions About Display & Retargeting.

What is the difference between display ads and retargeting?

Retargeting shows ads specifically to people who visited your website or exist in your database. Display advertising reaches new audiences who haven't interacted with you yet. Both run on the same ad networks.

How long does retargeting follow someone?

Standard windows run 30–90 days. We set the specific window based on your sales cycle — shorter for quick purchases, longer for high-consideration products and services.

Do I need a lot of existing website traffic?

Retargeting pools need about 100 unique visitors per month to function effectively. Below that threshold, we supplement with customer list matching and lookalike audiences.

What ad sizes and formats do you produce?

All standard IAB sizes: 728×90, 300×250, 300×600, 320×50, and 160×600 — produced in both static and animated formats, optimized for every major placement.

Serving Every US Market