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Clovis sits just northeast of Fresno in California's Central Valley and is part of the Fresno metropolitan area of roughly one million residents. Known for its 'Gateway to the Sierras' identity and well-regarded Clovis Unified School District, the city has grown rapidly as a family-oriented suburb. Its Old Town district anchors a strong local-business and tourism scene.
Population: 125K (metro area: 1,020K) · Economy: Healthcare, Education, Retail · Major employers: Clovis Unified School District, Clovis Community Medical Center, Pelco · Median household income: $82K
Clovis businesses compete within the broader Fresno-Clovis market, so local SEO that distinguishes the Clovis brand from nearby Fresno listings is essential. Old Town merchants, medical practices, and home-services firms benefit heavily from Google Business Profile optimization and geo-targeted ads. Seasonal events like ClovisFest and the rodeo create predictable spikes worth planning campaigns around.
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