Phoenix, AZ: 5.03 million residents, 10th of 387 US metropolitan areas. It helps to know the ground before spending a marketing dollar; the numbers below are the ground.
Its principal cities are Phoenix, Mesa and Chandler.
Homes are valued at a median of $440,900 against $332,700 nationally, 33 percent above the national figure. Households here bring in a median of $88,301, 9 percent above the national figure.
The unemployment rate stands at 4.7%, about the same as the US share. A younger-than-average population: median age 37.9, 1 years below the national median. Owners occupy 66.6% of homes, 1 points above the US share. 35.3% of adults finished a four-year degree or more (about the same as the US share).
Set against the state as a whole (Arizona), household income here is 10 percent higher than the Arizona figure, the median home value is 12 percent higher than the Arizona figure, and the business base per resident is 3 percent denser than the Arizona figure.
There are 114,586 employer businesses in Phoenix, AZ. Set against the population that is 22.8 per 1,000 residents, 9 percent below the national figure, against 25 nationally. 5,342 of them are home-services contractors, 4.7% of everything, about the same as the US share. The most numerous category on this page is restaurants at 8,254.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Grocery and convenience retailers | 759 | 15.1 | 0.55× |
| Child day care services | 664 | 13.2 | 0.59× |
| General freight trucking | 979 | 19.5 | 0.61× |
| Landscaping services | 1,224 | 24.3 | 0.76× |
| Automobile dealers | 536 | 10.7 | 0.83× |
| Concrete foundation and structure contractors | 274 | 5.4 | 0.86× |
| Highway, street and bridge construction | 118 | 2.3 | 0.93× |
| General automotive repair | 1,087 | 21.6 | 0.93× |
| Roofing contractors | 336 | 6.7 | 0.96× |
| Other specialty trade contractors (paving, asphalt, fencing) | 570 | 11.3 | 0.97× |
| Restaurants and other eating places | 8,254 | 164.1 | 0.97× |
| Lessors of real estate (all) | 1,934 | 38.5 | 1.03× |
| Electrical contractors | 1,201 | 23.9 | 1.05× |
| Legal services | 2,632 | 52.3 | 1.06× |
| Plumbing, heating and air-conditioning contractors | 1,737 | 34.5 | 1.14× |
| Beauty salons | 1,310 | 26.1 | 1.14× |
| Personal care services (all) | 2,543 | 50.6 | 1.15× |
| Dentists | 2,198 | 43.7 | 1.18× |
| Physicians' offices | 3,897 | 77.5 | 1.30× |
| Self-storage facilities | 394 | 7.8 | 1.55× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
Where competition is thickest: self-storage operators, physicians' offices, dentists and personal care services all hold a larger share of the local base than they do nationally. Self-storage operators lead at 394 establishments, 1.6 times the US share. Thinner than the national mix are grocery stores, child day care services, general freight trucking and landscaping services. Grocery stores show the largest gap, 759 locations, about 55% of what the national mix would give. Neither crowded nor thin: plumbing and HVAC contractors, roofing contractors and electrical contractors.
Per resident the densest are restaurants at 164.1 per 100,000 people, then physicians' offices and legal services. In absolute numbers restaurants lead with 8,254, followed by physicians' offices at 3,897 and legal services at 2,632. Across the groups, medical and dental practices run 1.3 times the US share and trucking, storage, real estate and road construction about the same as.
Advertisers in self-storage operators, physicians' offices and dentists should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. Thin categories such as grocery stores, child day care services and general freight trucking are where the market has room. The searches still happen; there are simply fewer businesses answering them, so the first well-presented operator tends to collect the calls. Younger residents (median age 1 years below the national median) split their attention between search, social feeds and AI assistants, so the presence has to be in all three.
Matched to the data: the services most likely to earn their cost in Phoenix, AZ.
Listing management for the map results that most local searches start and end with.
Pages that answer the specific services-plus-place searches people in Phoenix, AZ use, built to be found.
A fast site with the services, the area served and a clear way to call or book.
YouTube campaigns fenced to the market.
Replies to reviews, written and posted for the business.
Search advertising that pays for intent, not impressions.
Phoenix, AZ has 5.03 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 10th of 387 metropolitan areas.
The median household income in Phoenix, AZ is $88,301 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 114,586 employer establishments in Phoenix, AZ (County Business Patterns 2023), or 22.8 businesses per 1,000 residents.
The median home value in Phoenix, AZ is $440,900, and 66.6% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, physicians' offices and dentists have more establishments per resident than the US average; grocery stores, child day care services and general freight trucking have fewer in Phoenix, AZ.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.