A market of 3.71 million residents, ranked 16th among the 387 metropolitan areas in the country. Below: who lives here, which trades are crowded, and where a local advertiser can gain ground.
Its principal cities are Minneapolis, St. Paul and Bloomington; the metro crosses into Wisconsin.
Home values tell their own story; here the median is $374,000, 12 percent above the national figure. The median household in Minneapolis, MN earns $99,833 a year, 24 percent above the national figure (the US median is $80,734).
Who lives here matters as much as how many. Owner-occupied housing 70.7%, 6 points above the US share, which is the figure home-service advertisers should watch. Residents skew younger than the national median: 38 years, 0.9 years below the national median. Unemployment 4.1%, 1 points below the US share. A four-year degree or more: 45.4%, 10 points above the US share.
Against the state as a whole, the median income is 12 percent higher than the Minnesota figure, the median home value is 14 percent higher than the Minnesota figure, and the number of businesses per resident is about the same as the Minnesota figure; see the Minnesota page for the full figures.
There are 99,443 employer businesses in Minneapolis, MN. Set against the population that is 26.8 per 1,000 residents, 7 percent above the national figure, against 25 nationally. The single largest category in the table below is restaurants, with 5,806 locations. Contractors in the home-services trades total 4,903, or 4.9% of the base, about the same as the US share.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Other specialty trade contractors (paving, asphalt, fencing) | 834 | 22.5 | 1.64× |
| Roofing contractors | 398 | 10.7 | 1.31× |
| Personal care services (all) | 2,199 | 59.2 | 1.15× |
| Landscaping services | 1,605 | 43.2 | 1.14× |
| Beauty salons | 1,133 | 30.5 | 1.13× |
| Child day care services | 1,051 | 28.3 | 1.08× |
| General automotive repair | 978 | 26.3 | 0.97× |
| Highway, street and bridge construction | 106 | 2.9 | 0.96× |
| Concrete foundation and structure contractors | 256 | 6.9 | 0.92× |
| Lessors of real estate (all) | 1,375 | 37 | 0.85× |
| Legal services | 1,796 | 48.4 | 0.83× |
| Electrical contractors | 795 | 21.4 | 0.80× |
| Dentists | 1,276 | 34.4 | 0.79× |
| Restaurants and other eating places | 5,806 | 156.3 | 0.79× |
| Automobile dealers | 435 | 11.7 | 0.78× |
| Plumbing, heating and air-conditioning contractors | 1,015 | 27.3 | 0.77× |
| General freight trucking | 1,063 | 28.6 | 0.76× |
| Self-storage facilities | 143 | 3.9 | 0.65× |
| Grocery and convenience retailers | 673 | 18.1 | 0.57× |
| Physicians' offices | 1,247 | 33.6 | 0.48× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
More common here than nationally: specialty trade contractors, roofing contractors and personal care services. At the top of that list, specialty trade contractors number 834, 1.6 times the US share. Where the base is lighter: physicians' offices, grocery stores, self-storage operators and general freight trucking. Physicians' offices show the largest gap, 1,247 locations, about half of what the national mix would give. Concrete contractors, landscaping services and road and paving contractors track the US share closely.
The most numerous of the listed trades: restaurants with 5,806 establishments, then personal care services (2,199) and legal services (1,796). Relative to population the leaders are restaurants (156.3 per 100,000 residents), personal care services and legal services. Across the groups, the home-services trades run about the same as the US share and medical and dental practices about 60% of.
In the crowded trades (specialty trade contractors, roofing contractors and personal care services) the map pack decides more calls than the ads do. Business Profile completeness, review volume and review recency become the separating factors, and paid search has to be tight rather than broad. A business in physicians' offices, grocery stores and self-storage operators enters a lightly contested auction. That is the time to build organic visibility and a review base before the category fills in. Income 24 percent above the national figure means larger average jobs; the pitch should match, with premium options shown plainly. With 70.7% of homes owner-occupied, the people searching for a plumber or a roofer here are usually the ones paying the bill, which shortens the sales cycle. The population is younger than the national median (0.9 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search.
Where to start in Minneapolis, MN, based on the competition profile above.
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Keeping the Business Profile complete, current and answered so it earns the map placement.
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Minneapolis, MN has 3.71 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 16th of 387 metropolitan areas.
The median household income in Minneapolis, MN is $99,833 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 99,443 employer establishments in Minneapolis, MN (County Business Patterns 2023), or 26.8 businesses per 1,000 residents.
The median home value in Minneapolis, MN is $374,000, and 70.7% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), specialty trade contractors, roofing contractors and personal care services have more establishments per resident than the US average; physicians' offices, grocery stores and self-storage operators have fewer in Minneapolis, MN.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.