A market of 2.33 million residents, ranked 29th among the 387 metropolitan areas in the country. Households, home values, education, business density, and which trades are already crowded, all from Census data.
The metropolitan statistical area covers Las Vegas, Henderson and North Las Vegas.
Income in Las Vegas, NV: a median of $76,472 per household against $80,734 nationally, so 5 percent below the national figure. Homes are valued at a median of $431,000 against $332,700 nationally, 30 percent above the national figure.
Age and education shape how people search and who answers the phone. The median age is 38.5, about the same as the national median, so this is a younger market than the country as a whole. Among adults 25 and over, 27.8% have at least a bachelor's degree, 8 points below the US share. Of 1,184,645 people in the labor force, 7.6% are unemployed, 2 points above the US share. Owners occupy 57.8% of homes, 7 points below the US share.
Relative to Nevada, household income in Las Vegas, NV is about the same as the Nevada figure, home values are about the same as the Nevada figure, and businesses per 1,000 residents are 4 percent thinner than the Nevada figure.
54,202 businesses with employees operate in Las Vegas, NV. That is 23.3 establishments per 1,000 people, 7 percent below the national figure. Contractors in the home-services trades total 1,896, or 3.5% of the base, 1 points below the US share.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Highway, street and bridge construction | 22 | 0.9 | 0.37× |
| Roofing contractors | 52 | 2.2 | 0.31× |
| Concrete foundation and structure contractors | 88 | 3.8 | 0.58× |
| Automobile dealers | 178 | 7.6 | 0.58× |
| Self-storage facilities | 193 | 8.3 | 1.60× |
| Other specialty trade contractors (paving, asphalt, fencing) | 197 | 8.5 | 0.71× |
| Child day care services | 254 | 10.9 | 0.48× |
| Electrical contractors | 455 | 19.5 | 0.84× |
| General automotive repair | 461 | 19.8 | 0.84× |
| Grocery and convenience retailers | 467 | 20 | 0.72× |
| Landscaping services | 473 | 20.3 | 0.62× |
| Beauty salons | 486 | 20.9 | 0.89× |
| General freight trucking | 544 | 23.4 | 0.72× |
| Plumbing, heating and air-conditioning contractors | 631 | 27.1 | 0.88× |
| Lessors of real estate (all) | 899 | 38.6 | 1.02× |
| Dentists | 964 | 41.4 | 1.10× |
| Personal care services (all) | 1,109 | 47.6 | 1.06× |
| Legal services | 1,450 | 62.2 | 1.24× |
| Physicians' offices | 2,154 | 92.5 | 1.52× |
| Restaurants and other eating places | 4,680 | 200.9 | 1.17× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
Relative to the national mix, self-storage operators, physicians' offices, legal services and restaurants take up an outsized slice of the Las Vegas, NV business base. The sharpest example is self-storage operators: 193 establishments, 1.6 times the share seen nationally. Where the base is lighter: roofing contractors, road and paving contractors, child day care services and concrete contractors. With 52 locations, roofing contractors sit at about 31% of the national share. Neither crowded nor thin: plumbing and HVAC contractors, dentists and beauty salons.
In absolute numbers restaurants lead with 4,680, followed by physicians' offices at 2,154 and legal services at 1,450. Per 100,000 residents: restaurants 200.9, followed by physicians' offices and legal services. By sector, medical and dental practices are the most over-represented at 1.4 times the US share; the home-services trades are the least, at about 72% of.
With self-storage operators, physicians' offices and legal services over-indexed, the cost of a click rises and so does the value of everything that happens after it: a page that loads fast, a number that is answered, a review profile that settles the comparison. With roofing contractors, road and paving contractors and child day care services in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. A median age about the same as the national median tilts the audience toward people who find businesses through maps, social feeds and AI assistants as much as through classic search. Homeownership of 57.8% is below the national share, so a larger part of the housing stock is managed by landlords and property managers; for home-services trades that argues for a commercial and property-management pitch alongside the consumer one.
Services for a business advertising in Las Vegas, NV, picked from the full list.
Profile upkeep, posts, Q&A and photos on the listing customers see first.
Site structure, pages and citations that earn organic placement in Las Vegas, NV.
A website that loads fast, states the offer and gets the visitor to the phone.
Streaming TV placements aimed at households in Las Vegas, NV.
Pay-per-lead placements at the very top of results for eligible trades.
Google search ads for the exact services and towns, tracked to the phone call.
Las Vegas, NV has 2.33 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 29th of 387 metropolitan areas.
The median household income in Las Vegas, NV is $76,472 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 54,202 employer establishments in Las Vegas, NV (County Business Patterns 2023), or 23.3 businesses per 1,000 residents.
The median home value in Las Vegas, NV is $431,000, and 57.8% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, physicians' offices and legal services have more establishments per resident than the US average; roofing contractors, road and paving contractors and child day care services have fewer in Las Vegas, NV.
Bring the trade and the towns you serve; we bring the numbers and a plan.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.