Dallas, TX: 7.99 million residents, 4th of 387 US metropolitan areas. Households, home values, education, business density, and which trades are already crowded, all from Census data.
Its principal cities are Dallas, Fort Worth and Arlington.
The median household in Dallas, TX earns $90,275 a year, 12 percent above the national figure (the US median is $80,734). The typical owner-occupied home is valued at $359,500, 8 percent above the national figure. Together they say a good deal about the ticket sizes a local business can expect.
The household mix in brief. Education: 39.4% with a bachelor's or higher, 4 points above the US share. The civilian labor force numbers 4,296,289 people with unemployment at 4.6%, about the same as the US share. Homeownership stands at 60.1%, 5 points below the US share. Dallas, TX has a median age of 35.6 (3.3 years below the national median).
One more comparison, this time with Texas: median income 15 percent higher than the Texas figure, median home value 27 percent higher than the Texas figure, business density 7 percent denser than the Texas figure.
By the Census Bureau's count Dallas, TX supports 189,739 employer establishments. Per 1,000 people that is 23.8, 5 percent below the national figure. Contractors in the home-services trades total 7,991, or 4.2% of the base, about the same as the US share.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Self-storage facilities | 705 | 8.8 | 1.67× |
| Roofing contractors | 907 | 11.4 | 1.57× |
| Physicians' offices | 6,984 | 87.5 | 1.41× |
| Dentists | 4,077 | 51.1 | 1.32× |
| Lessors of real estate (all) | 3,665 | 45.9 | 1.18× |
| Restaurants and other eating places | 15,237 | 190.8 | 1.09× |
| Legal services | 4,399 | 55.1 | 1.07× |
| Concrete foundation and structure contractors | 549 | 6.9 | 1.04× |
| Automobile dealers | 1,099 | 13.8 | 1.03× |
| Grocery and convenience retailers | 2,262 | 28.3 | 1.00× |
| Personal care services (all) | 3,584 | 44.9 | 0.98× |
| Plumbing, heating and air-conditioning contractors | 2,412 | 30.2 | 0.96× |
| General freight trucking | 2,552 | 32 | 0.96× |
| Beauty salons | 1,791 | 22.4 | 0.94× |
| General automotive repair | 1,725 | 21.6 | 0.90× |
| Other specialty trade contractors (paving, asphalt, fencing) | 847 | 10.6 | 0.87× |
| Electrical contractors | 1,634 | 20.5 | 0.86× |
| Highway, street and bridge construction | 180 | 2.3 | 0.86× |
| Child day care services | 1,577 | 19.7 | 0.85× |
| Landscaping services | 1,642 | 20.6 | 0.61× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Some trades are heavier here than in the country at large: self-storage operators, roofing contractors, physicians' offices and dentists. Self-storage operators are the clearest case: 705 establishments, 1.7 times the share they hold nationally. By contrast landscaping services and child day care services are comparatively scarce in Dallas, TX. Landscaping services are the thinnest at 1,642, about 61% of the national share. Close to the national mix: plumbing and HVAC contractors, electrical contractors and concrete contractors.
Three categories dominate by count: restaurants at 15,237, physicians' offices at 6,984 and legal services at 4,399. Per 100,000 residents: restaurants 190.8, followed by physicians' offices and legal services. Grouped, medical and dental practices hold 1.4 times the share they hold nationally, while the home-services trades sit at about the same as.
Advertisers in self-storage operators, roofing contractors and physicians' offices should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. Where the base is thin (landscaping services and child day care services), reach beats refinement: cover the service-plus-place searches across the whole area, because there are few competitors to split them with. A median age 3.3 years below the national median tilts the audience toward people who find businesses through maps, social feeds and AI assistants as much as through classic search. Income 12 percent above the national figure means larger average jobs; the pitch should match, with premium options shown plainly. At 60.1% owner-occupied, more residents rent than in the typical US market. Consumer home-services demand is thinner per household, and property managers become a worthwhile audience.
A short list of services chosen for this market; the full range is on the services page.
Pages that answer the specific services-plus-place searches people in Dallas, TX use, built to be found.
A website that loads fast, states the offer and gets the visitor to the phone.
Digital out-of-home placements along the routes people in Dallas, TX drive.
Every Google review answered promptly in the business's own voice.
Search campaigns built around the searches people in Dallas, TX actually type, with the geography fenced to where the work is.
Management of the Google listing that decides the map pack.
Dallas, TX has 7.99 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 4th of 387 metropolitan areas.
The median household income in Dallas, TX is $90,275 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 189,739 employer establishments in Dallas, TX (County Business Patterns 2023), or 23.8 businesses per 1,000 residents.
The median home value in Dallas, TX is $359,500, and 60.1% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, roofing contractors and physicians' offices have more establishments per resident than the US average; landscaping services and child day care services have fewer in Dallas, TX.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.