563,020 people live in Reno, NV, which places it 102nd of the 387 metropolitan areas. Households, home values, education, business density, and which trades are already crowded, all from Census data.
Home values tell their own story; here the median is $502,300, 51 percent above the national figure. Money first: median household income in the Reno metro is $87,485, 8 percent above the national figure. Both figures matter for pricing and for which offers land.
The unemployment rate stands at 5.3%, about the same as the US share. Owner-occupied housing 61.9%, 3 points below the US share, which is the figure home-service advertisers should watch. A older-than-average population: median age 39.5, 0.6 years above the national median. Education: 32.2% with a bachelor's or higher, 4 points below the US share.
Relative to Nevada, household income in Reno, NV is 12 percent higher than the Nevada figure, home values are 15 percent higher than the Nevada figure, and businesses per 1,000 residents are 12 percent denser than the Nevada figure.
How crowded is the market overall? Reno, NV has 15,232 employer establishments. That works out to 27.1 businesses per 1,000 residents, 8 percent above the national figure (the national rate is 25 per 1,000). Of those, 772 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 5.1% share of the business base, about the same as the US share.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Self-storage facilities | 64 | 11.4 | 1.89× |
| Landscaping services | 247 | 43.9 | 1.15× |
| Lessors of real estate (all) | 284 | 50.4 | 1.14× |
| Electrical contractors | 172 | 30.5 | 1.13× |
| Other specialty trade contractors (paving, asphalt, fencing) | 86 | 15.3 | 1.10× |
| Dentists | 250 | 44.4 | 1.01× |
| General automotive repair | 154 | 27.4 | 1.00× |
| Physicians' offices | 394 | 70 | 0.99× |
| Roofing contractors | 44 | 7.8 | 0.95× |
| Highway, street and bridge construction | 16 | 2.8 | 0.95× |
| Legal services | 315 | 55.9 | 0.95× |
| Concrete foundation and structure contractors | 40 | 7.1 | 0.94× |
| Restaurants and other eating places | 1,028 | 182.6 | 0.91× |
| Plumbing, heating and air-conditioning contractors | 183 | 32.5 | 0.90× |
| General freight trucking | 183 | 32.5 | 0.86× |
| Grocery and convenience retailers | 148 | 26.3 | 0.81× |
| Beauty salons | 123 | 21.8 | 0.80× |
| Personal care services (all) | 213 | 37.8 | 0.73× |
| Automobile dealers | 60 | 10.7 | 0.70× |
| Child day care services | 94 | 16.7 | 0.63× |
Index: local share of all establishments divided by the US share; above 1 means the trade is more common here than nationally.
Against the US mix, self-storage operators and landscaping services are over-represented. Self-storage operators show it most, with 64 establishments, 1.9 times the share nationwide. On the other side, child day care services, automobile dealers, personal care services and beauty salons are thin: fewer establishments per resident than the US pattern. Child day care services are the clearest gap with 94 establishments, about 63% of the share they hold across the US. Close to the national mix: plumbing and HVAC contractors, roofing contractors and electrical contractors.
By raw count the largest categories here are restaurants (1,028), physicians' offices (394) and legal services (315). Per resident the densest are restaurants at 182.6 per 100,000 people, then physicians' offices and legal services. Sector view: trucking, storage, real estate and road construction index at about the same as the national share, consumer services (restaurants, salons, child care, grocery) at about 84% of.
In the crowded trades (self-storage operators and landscaping services) the map pack decides more calls than the ads do. Business Profile completeness, review volume and review recency become the separating factors, and paid search has to be tight rather than broad. Scarcity in child day care services, automobile dealers and personal care services cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. At 61.9% owner-occupied, more residents rent than in the typical US market. Consumer home-services demand is thinner per household, and property managers become a worthwhile audience. An older-than-average market (median age 0.6 years above the national median) responds to search results, review counts and a phone number that is answered; it is less swayed by feed advertising.
Six places to begin in Reno, NV; the complete list is one click away.
Pages that answer the specific services-plus-place searches people in Reno, NV use, built to be found.
Design and build of a site that turns local traffic into leads.
Every Google review answered promptly in the business's own voice.
Service and area pages written to answer real questions.
Paid search that shows up when someone in Reno, NV is ready to call, not just browsing.
Keeping the Business Profile complete, current and answered so it earns the map placement.
Reno, NV has 563,020 residents (US Census Bureau ACS 2024 5-year estimate), ranking 102nd of 387 metropolitan areas.
The median household income in Reno, NV is $87,485 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 15,232 employer establishments in Reno, NV (County Business Patterns 2023), or 27.1 businesses per 1,000 residents.
The median home value in Reno, NV is $502,300, and 61.9% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators and landscaping services have more establishments per resident than the US average; child day care services, automobile dealers and personal care services have fewer in Reno, NV.
We will look at your Business Profile, your site and your current ads, then say plainly what to fix first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.