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Murrieta lies in southwestern Riverside County and is part of the Inland Empire metro of roughly 4.6 million people. A fast-growing, affluent bedroom community, it draws commuters to both San Diego and Orange County and is twinned with neighboring Temecula. The area is known for its safety, new master-planned neighborhoods, and proximity to Temecula Valley wine country.
Population: 112K (metro area: 4,600K) · Economy: Healthcare, Retail, Professional Services · Major employers: Loma Linda University Medical Center - Murrieta, Murrieta Valley Unified School District, Walmart · Median household income: $104K
Murrieta's high-income, family-heavy demographic makes targeted social and search advertising for healthcare, real estate, and home services especially effective. Because the city shares a market with Temecula, brands should geo-segment campaigns to avoid wasting spend across the two cities. Long commute times mean audiences are reachable via mobile and connected-TV during off-hours.
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