Advertising in Albuquerque, NM

People and buying power

A $70,783 median household income puts Albuquerque, NM 12 percent below the national figure. Housing: a median home value of $287,800, 13 percent below the national figure.

Owner-occupied housing 69.1%, 4 points above the US share, which is the figure home-service advertisers should watch. Albuquerque, NM has a median age of 39.8 (0.9 years above the national median). The civilian labor force numbers 454,975 people with unemployment at 5.5%, about the same as the US share. Education: 35.6% with a bachelor's or higher, about the same as the US share.

One more comparison, this time with New Mexico: median income 10 percent higher than the New Mexico figure, median home value 16 percent higher than the New Mexico figure, business density about the same as the New Mexico figure.

The local business base

How crowded is the market overall? Albuquerque, NM has 19,444 employer establishments. Per 1,000 people that is 21.1, 16 percent below the national figure. Home-services trades account for 1,010 of them (5.2% of all establishments, about the same as the US share). The single largest category in the table below is restaurants, with 1,575 locations.

Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.

The market over-indexes on self-storage operators, roofing contractors, legal services and electrical contractors. Self-storage operators stand out with 105 locations, 2.4 times what the national mix would predict. Thinner than the national mix are grocery stores, general freight trucking, landscaping services and physicians' offices. Grocery stores are the thinnest at 109, about half of the national share. Concrete contractors, specialty trade contractors and general automotive repair track the US share closely.

Adjusted for population, restaurants are the thickest on the ground (170.9 per 100,000), with legal services and dentists next. Restaurants (1,575), legal services (647) and dentists (396) are the biggest categories by establishment count. Sector view: legal services index at 1.5 times the national share, medical and dental practices at about the same as.

Reading the numbers as an advertiser

Advertisers in self-storage operators, roofing contractors and legal services should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. For grocery stores, general freight trucking and landscaping services, the opportunity is coverage. Few competitors means the business that shows up for every nearby town and every variant of the search collects most of it. Homeownership of 69.1% is above the national share; more of the households that search for home services are also the ones that decide and pay. Residents here are older than the US median (0.9 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone. Income 12 percent below the national figure puts price front and center; ads that state the offer plainly and make calling easy do best.