Ranked 197th of 387 metropolitan areas in the United States, Binghamton, NY counts 245,242 residents. Below: who lives here, which trades are crowded, and where a local advertiser can gain ground.
Housing: a median home value of $156,000, 53 percent below the national figure. A $64,590 median household income puts Binghamton, NY 20 percent below the national figure.
Age and education shape how people search and who answers the phone. Unemployment 6.8%, 2 points above the US share. Age first: the median is 40.3, 1.4 years above the national median. Homeownership is 67.4% here, 2 points above the US share; that is the pool of people who hire roofers, plumbers and landscapers rather than calling a landlord. Among adults 25 and over, 29.8% have at least a bachelor's degree, 6 points below the US share.
How does that compare with the state as a whole? Income in Binghamton, NY is 25 percent lower than the New York figure, the median home value is 63 percent lower than the New York figure, and business density is 29 percent thinner than the New York figure; the full numbers are on the New York page.
4,744 businesses with employees operate in Binghamton, NY. Relative to population, 19.3 per 1,000 residents, 23 percent below the national figure. The single largest category in the table below is restaurants, with 432 locations. Contractors in the home-services trades total 254, or 5.4% of the base, about the same as the US share.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Highway, street and bridge construction | 10 | 4.1 | 1.90× |
| General automotive repair | 87 | 35.5 | 1.81× |
| Automobile dealers | 44 | 17.9 | 1.65× |
| Other specialty trade contractors (paving, asphalt, fencing) | 39 | 15.9 | 1.61× |
| Grocery and convenience retailers | 81 | 33 | 1.43× |
| Physicians' offices | 160 | 65.2 | 1.29× |
| Restaurants and other eating places | 432 | 176.2 | 1.23× |
| Concrete foundation and structure contractors | 16 | 6.5 | 1.21× |
| Landscaping services | 79 | 32.2 | 1.18× |
| Roofing contractors | 17 | 6.9 | 1.17× |
| Beauty salons | 56 | 22.8 | 1.17× |
| Personal care services (all) | 100 | 40.8 | 1.10× |
| Child day care services | 45 | 18.3 | 0.97× |
| Plumbing, heating and air-conditioning contractors | 60 | 24.5 | 0.95× |
| Electrical contractors | 43 | 17.5 | 0.91× |
| Dentists | 59 | 24.1 | 0.77× |
| Lessors of real estate (all) | 59 | 24.1 | 0.76× |
| General freight trucking | 42 | 17.1 | 0.63× |
| Legal services | 53 | 21.6 | 0.52× |
| Self-storage facilities | 3 | 1.2 | 0.28× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
Against the US mix, road and paving contractors, general automotive repair, automobile dealers and specialty trade contractors are over-represented. The sharpest example is road and paving contractors: 10 establishments, 1.9 times the share seen nationally. On the other side, self-storage operators, legal services, general freight trucking and real estate lessors are thin: fewer establishments per resident than the US pattern. Self-storage operators are the thinnest at 3, about 28% of the national share. Roughly where the national mix would put them: plumbing and HVAC contractors, electrical contractors and child day care services.
The most numerous of the listed trades: restaurants with 432 establishments, then physicians' offices (160) and personal care services (100). Per resident the densest are restaurants at 176.2 per 100,000 people, then physicians' offices and personal care services. Sector view: automotive businesses index at 1.8 times the national share, legal services at about half of.
Advertisers in road and paving contractors, general automotive repair and automobile dealers should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. Thin categories such as self-storage operators, legal services and general freight trucking are where the market has room. The searches still happen; there are simply fewer businesses answering them, so the first well-presented operator tends to collect the calls. Where income runs 20 percent below the national figure, financing and clear pricing belong in the ad itself, not on a later page. Residents here are older than the US median (1.4 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone.
A short list of services chosen for this market; the full range is on the services page.
Follow-up sequences that turn past customers into repeat ones.
Review generation and monitoring across Google and the other places people check.
Search advertising that pays for intent, not impressions.
Listing management for the map results that most local searches start and end with.
Ranking for the service-and-town searches without paying per click.
A site built to convert a local search into a phone call or a form.
Binghamton, NY has 245,242 residents (US Census Bureau ACS 2024 5-year estimate), ranking 197th of 387 metropolitan areas.
The median household income in Binghamton, NY is $64,590 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 4,744 employer establishments in Binghamton, NY (County Business Patterns 2023), or 19.3 businesses per 1,000 residents.
The median home value in Binghamton, NY is $156,000, and 67.4% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), road and paving contractors, general automotive repair and automobile dealers have more establishments per resident than the US average; self-storage operators, legal services and general freight trucking have fewer in Binghamton, NY.
Bring the trade and the towns you serve; we bring the numbers and a plan.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.