Home to 811,115 people, Boise, ID is the 75th-largest of the 387 US metropolitan areas. People, homes, work, and the shape of the local business landscape, drawn from public data.
The metropolitan statistical area is centered on Boise City, Idaho.
The median household in Boise, ID earns $85,987 a year, 7 percent above the national figure (the US median is $80,734). For housing, the median value is $468,900, 41 percent above the national figure.
Three quick reads on the people of Boise, ID. Unemployment 3.3%, 2 points below the US share. Owners occupy 72.5% of homes, 7 points above the US share. Residents skew younger than the national median: 37.6 years, 1.3 years below the national median. 37.1% of adults finished a four-year degree or more (1 points above the US share).
Against the state as a whole, the median income is 11 percent higher than the Idaho figure, the median home value is 12 percent higher than the Idaho figure, and the number of businesses per resident is about the same as the Idaho figure; see the Idaho page for the full figures.
County Business Patterns counts 23,933 employer establishments in Boise, ID. That works out to 29.5 businesses per 1,000 residents, 18 percent above the national figure (the national rate is 25 per 1,000). Of those, 1,793 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 7.5% share of the business base, 3 points above the US share.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Grocery and convenience retailers | 99 | 12.2 | 0.35× |
| Lessors of real estate (all) | 283 | 34.9 | 0.72× |
| Physicians' offices | 460 | 56.7 | 0.74× |
| Restaurants and other eating places | 1,337 | 164.8 | 0.76× |
| General automotive repair | 199 | 24.5 | 0.82× |
| Child day care services | 196 | 24.2 | 0.83× |
| Legal services | 448 | 55.2 | 0.86× |
| Automobile dealers | 120 | 14.8 | 0.89× |
| Personal care services (all) | 415 | 51.2 | 0.90× |
| Beauty salons | 223 | 27.5 | 0.93× |
| General freight trucking | 313 | 38.6 | 0.93× |
| Dentists | 390 | 48.1 | 1.00× |
| Electrical contractors | 275 | 33.9 | 1.15× |
| Plumbing, heating and air-conditioning contractors | 376 | 46.4 | 1.18× |
| Highway, street and bridge construction | 38 | 4.7 | 1.43× |
| Self-storage facilities | 81 | 10 | 1.52× |
| Landscaping services | 565 | 69.7 | 1.67× |
| Roofing contractors | 151 | 18.6 | 2.07× |
| Other specialty trade contractors (paving, asphalt, fencing) | 269 | 33.2 | 2.20× |
| Concrete foundation and structure contractors | 157 | 19.4 | 2.35× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
Where competition is thickest: concrete contractors, specialty trade contractors, roofing contractors and landscaping services all hold a larger share of the local base than they do nationally. The sharpest example is concrete contractors: 157 establishments, 2.4 times the share seen nationally. Under-represented categories: grocery stores, real estate lessors, physicians' offices and restaurants. Grocery stores show the largest gap, 99 locations, about 35% of what the national mix would give. Close to the national mix: automobile dealers, dentists and legal services.
Adjusted for population, restaurants are the thickest on the ground (164.8 per 100,000), with landscaping services and physicians' offices next. In absolute numbers restaurants lead with 1,337, followed by landscaping services at 565 and physicians' offices at 460. Grouped, the home-services trades hold 1.6 times the share they hold nationally, while consumer services (restaurants, salons, child care, grocery) sit at about 76% of.
concrete contractors, specialty trade contractors and roofing contractors face a full field here. Each new review, each answered call and each page that matches a specific search is a small edge, and the edges add up. A business in grocery stores, real estate lessors and physicians' offices enters a lightly contested auction. That is the time to build organic visibility and a review base before the category fills in. Younger residents (median age 1.3 years below the national median) split their attention between search, social feeds and AI assistants, so the presence has to be in all three. With 72.5% of homes owner-occupied, the people searching for a plumber or a roofer here are usually the ones paying the bill, which shortens the sales cycle.
Six places to begin in Boise, ID; the complete list is one click away.
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Pages that answer the specific services-plus-place searches people in Boise, ID use, built to be found.
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Boise, ID has 811,115 residents (US Census Bureau ACS 2024 5-year estimate), ranking 75th of 387 metropolitan areas.
The median household income in Boise, ID is $85,987 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 23,933 employer establishments in Boise, ID (County Business Patterns 2023), or 29.5 businesses per 1,000 residents.
The median home value in Boise, ID is $468,900, and 72.5% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, specialty trade contractors and roofing contractors have more establishments per resident than the US average; grocery stores, real estate lessors and physicians' offices have fewer in Boise, ID.
A short call, a free audit of your current listing and site, and a plan built on what actually competes in this market.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.