The Cincinnati, OH market, by the numbers

People and buying power

This is the Cincinnati metropolitan area in Ohio.

The typical household income is $81,120, in line with the national figure. Homes are valued at a median of $258,600 against $332,700 nationally, 22 percent below the national figure. Read together, they frame the buying power of the market.

The household mix in brief. Bachelor's degree or higher: 37.1% of adults, 1 points above the US share. Ownership: 68.3% of households own their home, 3 points above the US share. A younger-than-average population: median age 38.2, 0.7 years below the national median. The civilian labor force numbers 1,181,388 people with unemployment at 4.4%, about the same as the US share.

How does that compare with the state as a whole? Income in Cincinnati, OH is 14 percent higher than the Ohio figure, the median home value is 20 percent higher than the Ohio figure, and business density is about the same as the Ohio figure; the full numbers are on the Ohio page.

The business landscape

There are 48,255 employer businesses in Cincinnati, OH. Set against the population that is 21.3 per 1,000 residents, 15 percent below the national figure, against 25 nationally. Home-services trades account for 2,392 of them (5% of all establishments, about the same as the US share). The busiest category listed below is restaurants (3,976 establishments).

The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).

Where competition is thickest: child day care services and landscaping services all hold a larger share of the local base than they do nationally. At the top of that list, child day care services number 611, 1.3 times the US share. Under-represented categories: legal services, electrical contractors and physicians' offices. Legal services number just 820, about 78% of the US share, which is room for a well-run operator to be the obvious choice. Roughly where the national mix would put them: plumbing and HVAC contractors, roofing contractors and concrete contractors.

Scaled to residents, restaurants run 175.1 per 100,000, more than physicians' offices or personal care services. The most numerous of the listed trades: restaurants with 3,976 establishments, then physicians' offices (1,060) and personal care services (905). Across the groups, consumer services (restaurants, salons, child care, grocery) run about the same as the US share and legal services about 78% of.

Reading the numbers as an advertiser

child day care services and landscaping services face a full field here. Each new review, each answered call and each page that matches a specific search is a small edge, and the edges add up. Thin categories such as legal services, electrical contractors and physicians' offices are where the market has room. The searches still happen; there are simply fewer businesses answering them, so the first well-presented operator tends to collect the calls. The population is younger than the national median (0.7 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search. Homeownership of 68.3% is above the national share; more of the households that search for home services are also the ones that decide and pay.