181,996 people live in Coeur d'Alene, ID, which places it 242nd of the 387 metropolitan areas. Below: who lives here, which trades are crowded, and where a local advertiser can gain ground.
This is the Coeur d'Alene metropolitan area in Idaho.
The median home value of $518,700 is 56 percent above the national figure. The typical household income is $81,861, in line with the national figure. Both figures matter for pricing and for which offers land.
Who lives here matters as much as how many. The civilian labor force numbers 87,978 people with unemployment at 3.3%, 2 points below the US share. Homeownership is 71.3% here, 6 points above the US share; that is the pool of people who hire roofers, plumbers and landscapers rather than calling a landlord. Residents skew older than the national median: 40.9 years, 2 years above the national median. 30% of adults finished a four-year degree or more (6 points below the US share).
Against the state as a whole, the median income is 5 percent higher than the Idaho figure, the median home value is 24 percent higher than the Idaho figure, and the number of businesses per resident is 14 percent denser than the Idaho figure; see the Idaho page for the full figures.
6,221 businesses with employees operate in Coeur d'Alene, ID. That is 34.2 establishments per 1,000 people, 37 percent above the national figure. The table breaks out the categories that spend the most on local advertising; restaurants is the biggest of them at 375. Home-services contractors make up 481 of those establishments, 7.7% of the total, 3 points above the US share.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Highway, street and bridge construction | 7 | 3.8 | 1.02× |
| Roofing contractors | 30 | 16.5 | 1.58× |
| Automobile dealers | 31 | 17 | 0.89× |
| Self-storage facilities | 31 | 17 | 2.24× |
| Grocery and convenience retailers | 37 | 20.3 | 0.50× |
| General freight trucking | 41 | 22.5 | 0.47× |
| Child day care services | 47 | 25.8 | 0.77× |
| Beauty salons | 48 | 26.4 | 0.77× |
| General automotive repair | 51 | 28 | 0.81× |
| Concrete foundation and structure contractors | 54 | 29.7 | 3.11× |
| Other specialty trade contractors (paving, asphalt, fencing) | 72 | 39.6 | 2.26× |
| Lessors of real estate (all) | 87 | 47.8 | 0.86× |
| Dentists | 89 | 48.9 | 0.88× |
| Personal care services (all) | 90 | 49.5 | 0.75× |
| Electrical contractors | 97 | 53.3 | 1.56× |
| Physicians' offices | 104 | 57.1 | 0.64× |
| Legal services | 105 | 57.7 | 0.78× |
| Plumbing, heating and air-conditioning contractors | 106 | 58.2 | 1.28× |
| Landscaping services | 122 | 67 | 1.39× |
| Restaurants and other eating places | 375 | 206 | 0.81× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
Some trades are heavier here than in the country at large: concrete contractors, specialty trade contractors, self-storage operators and roofing contractors. Concrete contractors lead at 54 establishments, 3.1 times the US share. Less common here than nationally: general freight trucking, grocery stores, physicians' offices and personal care services. General freight trucking are the widest shortfall at 41 establishments, about half of the US share. In line with the country: road and paving contractors, automobile dealers and dentists.
Restaurants (375), landscaping services (122) and plumbing and HVAC contractors (106) are the biggest categories by establishment count. Scaled to residents, restaurants run 206 per 100,000, more than landscaping services or plumbing and HVAC contractors. The group picture: the home-services trades above the national pattern at 1.6 times, medical and dental practices below it at about 73% of.
Many competitors in concrete contractors, specialty trade contractors and self-storage operators means the auction is expensive and the map pack is crowded; the winners are the profiles with the freshest reviews and the pages that answer the search precisely. With general freight trucking, grocery stores and physicians' offices in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. With a median age 2 years above the national median, the classic path of search, reviews and a phone call still carries most of the business. Homeownership of 71.3% is above the national share; more of the households that search for home services are also the ones that decide and pay.
Matched to the data: the services most likely to earn their cost in Coeur d'Alene, ID.
Every Google review answered promptly in the business's own voice.
Google search ads for the exact services and towns, tracked to the phone call.
Profile upkeep, posts, Q&A and photos on the listing customers see first.
Organic visibility for the searches that do not need an ad to win.
A clean, fast site with one job: make the call happen.
Display and retargeting across the sites people in Coeur d'Alene, ID read.
Coeur d'Alene, ID has 181,996 residents (US Census Bureau ACS 2024 5-year estimate), ranking 242nd of 387 metropolitan areas.
The median household income in Coeur d'Alene, ID is $81,861 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 6,221 employer establishments in Coeur d'Alene, ID (County Business Patterns 2023), or 34.2 businesses per 1,000 residents.
The median home value in Coeur d'Alene, ID is $518,700, and 71.3% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, specialty trade contractors and self-storage operators have more establishments per resident than the US average; general freight trucking, grocery stores and physicians' offices have fewer in Coeur d'Alene, ID.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.