Fayetteville, NC has 392,380 residents and sits 140th among the 387 US metropolitan areas by population. Census figures on income, housing, education and the local business mix, and what they imply for a business advertising here.
For housing, the median value is $202,700, 39 percent below the national figure. Household income runs $61,763 here, which is 23 percent below the national figure. For a business that sells to homeowners, that combination sets the ceiling on what a job is worth.
The household mix in brief. Owners occupy 57.3% of homes, 8 points below the US share. Residents skew younger than the national median: 32.3 years, 6.6 years below the national median. A four-year degree or more: 27.2%, 9 points below the US share. Unemployment 7.5%, 2 points above the US share.
Relative to North Carolina, household income in Fayetteville, NC is 15 percent lower than the North Carolina figure, home values are 30 percent lower than the North Carolina figure, and businesses per 1,000 residents are 32 percent thinner than the North Carolina figure.
The establishment count for Fayetteville, NC is 6,438. Set against the population that is 16.4 per 1,000 residents, 34 percent below the national figure, against 25 nationally. Home-services trades account for 268 of them (4.2% of all establishments, about the same as the US share). The single largest category in the table below is restaurants, with 692 locations.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Highway, street and bridge construction | 6 | 1.5 | 0.84× |
| Concrete foundation and structure contractors | 8 | 2 | 0.44× |
| Roofing contractors | 14 | 3.6 | 0.71× |
| Self-storage facilities | 20 | 5.1 | 1.40× |
| Other specialty trade contractors (paving, asphalt, fencing) | 22 | 5.6 | 0.67× |
| Automobile dealers | 56 | 14.3 | 1.55× |
| Landscaping services | 60 | 15.3 | 0.66× |
| Beauty salons | 64 | 16.3 | 0.99× |
| Electrical contractors | 68 | 17.3 | 1.06× |
| General automotive repair | 71 | 18.1 | 1.09× |
| General freight trucking | 89 | 22.7 | 0.99× |
| Dentists | 90 | 22.9 | 0.86× |
| Plumbing, heating and air-conditioning contractors | 96 | 24.5 | 1.12× |
| Grocery and convenience retailers | 103 | 26.3 | 1.34× |
| Legal services | 110 | 28 | 0.79× |
| Child day care services | 119 | 30.3 | 1.88× |
| Lessors of real estate (all) | 134 | 34.2 | 1.27× |
| Personal care services (all) | 151 | 38.5 | 1.22× |
| Physicians' offices | 170 | 43.3 | 1.01× |
| Restaurants and other eating places | 692 | 176.4 | 1.45× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
Against the US mix, child day care services, automobile dealers, restaurants and self-storage operators are over-represented. The sharpest example is child day care services: 119 establishments, 1.9 times the share seen nationally. By contrast concrete contractors, landscaping services, specialty trade contractors and roofing contractors are comparatively scarce in Fayetteville, NC. Concrete contractors show the largest gap, 8 locations, about 44% of what the national mix would give. In line with the country: plumbing and HVAC contractors, electrical contractors and general automotive repair.
On a per-capita basis restaurants come first at 176.4 per 100,000, ahead of physicians' offices and personal care services. Counted by establishments, the order is restaurants (692), physicians' offices (170), personal care services (151). Taken as groups, the strongest relative to the US mix are consumer services (restaurants, salons, child care, grocery) (1.4 times the national share) and the weakest are legal services (about 79% of).
child day care services, automobile dealers and restaurants face a full field here. Each new review, each answered call and each page that matches a specific search is a small edge, and the edges add up. Scarcity in concrete contractors, landscaping services and specialty trade contractors cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. With ownership at 57.3%, renters are a bigger share than usual; home-services advertisers do well to court property managers as well as households. Income 23 percent below the national figure puts price front and center; ads that state the offer plainly and make calling easy do best. The population is younger than the national median (6.6 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search.
Matched to the data: the services most likely to earn their cost in Fayetteville, NC.
Search advertising that pays for intent, not impressions.
Listing management for the map results that most local searches start and end with.
Pages that answer the specific services-plus-place searches people in Fayetteville, NC use, built to be found.
A website that loads fast, states the offer and gets the visitor to the phone.
Measurement that ties spend to phone calls and form fills.
Calls answered when the crew is on a job or the office is closed.
Fayetteville, NC has 392,380 residents (US Census Bureau ACS 2024 5-year estimate), ranking 140th of 387 metropolitan areas.
The median household income in Fayetteville, NC is $61,763 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 6,438 employer establishments in Fayetteville, NC (County Business Patterns 2023), or 16.4 businesses per 1,000 residents.
The median home value in Fayetteville, NC is $202,700, and 57.3% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), child day care services, automobile dealers and restaurants have more establishments per resident than the US average; concrete contractors, landscaping services and specialty trade contractors have fewer in Fayetteville, NC.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.