With 331,145 residents, Green Bay, WI ranks 161st among the 387 metropolitan areas. People, homes, work, and the shape of the local business landscape, drawn from public data.
The metropolitan statistical area is centered on Green Bay, Wisconsin.
Household income runs $79,267 here, which is in line with the national figure. Owner-occupied homes carry a median value of $257,300, 23 percent below the national figure; the national comparison point is $332,700. Together they say a good deal about the ticket sizes a local business can expect.
The household mix in brief. Unemployment in the civilian labor force is 2.5%, 3 points below the US share. Among adults 25 and over, 30.9% have at least a bachelor's degree, 5 points below the US share. A older-than-average population: median age 39.5, 0.6 years above the national median. Homeownership is 69.6% here, 4 points above the US share; that is the pool of people who hire roofers, plumbers and landscapers rather than calling a landlord.
How does that compare with the state as a whole? Income in Green Bay, WI is about the same as the Wisconsin figure, the median home value is 3 percent lower than the Wisconsin figure, and business density is about the same as the Wisconsin figure; the full numbers are on the Wisconsin page.
The business base: 7,968 establishments with employees. Business density is a first proxy for competition: 24.1 per 1,000 residents, 4 percent below the national figure. The most numerous category on this page is restaurants at 540. The home-services slice is 409 establishments, 5.1% of the base, about the same as the US share.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Restaurants and other eating places | 540 | 163.1 | 0.92× |
| Personal care services (all) | 158 | 47.7 | 1.03× |
| Physicians' offices | 146 | 44.1 | 0.70× |
| General freight trucking | 142 | 42.9 | 1.27× |
| Landscaping services | 124 | 37.4 | 1.10× |
| Plumbing, heating and air-conditioning contractors | 111 | 33.5 | 1.05× |
| Dentists | 107 | 32.3 | 0.83× |
| Legal services | 96 | 29 | 0.56× |
| General automotive repair | 87 | 26.3 | 1.08× |
| Beauty salons | 87 | 26.3 | 1.08× |
| Electrical contractors | 69 | 20.8 | 0.87× |
| Lessors of real estate (all) | 68 | 20.5 | 0.52× |
| Automobile dealers | 66 | 19.9 | 1.47× |
| Child day care services | 64 | 19.3 | 0.82× |
| Concrete foundation and structure contractors | 51 | 15.4 | 2.29× |
| Grocery and convenience retailers | 48 | 14.5 | 0.50× |
| Other specialty trade contractors (paving, asphalt, fencing) | 33 | 10 | 0.81× |
| Roofing contractors | 21 | 6.3 | 0.86× |
| Highway, street and bridge construction | 7 | 2.1 | 0.79× |
| Self-storage facilities | 3 | 0.9 | 0.17× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
More common here than nationally: concrete contractors, automobile dealers and general freight trucking. Concrete contractors lead at 51 establishments, 2.3 times the US share. Under-represented categories: self-storage operators, grocery stores, real estate lessors and legal services. Self-storage operators: 3 establishments, about 17% of the national share. Roughly where the national mix would put them: plumbing and HVAC contractors, roofing contractors and electrical contractors.
In absolute numbers restaurants lead with 540, followed by personal care services at 158 and physicians' offices at 146. Relative to population the leaders are restaurants (163.1 per 100,000 residents), personal care services and physicians' offices. Grouped, automotive businesses hold 1.2 times the share they hold nationally, while legal services sit at about 56% of.
Advertisers in concrete contractors, automobile dealers and general freight trucking should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. Scarcity in self-storage operators, grocery stores and real estate lessors cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. High homeownership (69.6%) means a large pool of people who pay for their own repairs, replacements and yard work, which favors the home-services trades in this market. Residents here are older than the US median (0.6 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone.
Services for a business advertising in Green Bay, WI, picked from the full list.
The map listing, kept accurate, photographed and posted to every week.
Organic visibility for the searches that do not need an ad to win.
A website that loads fast, states the offer and gets the visitor to the phone.
Display and retargeting across the sites people in Green Bay, WI read.
Replies to reviews, written and posted for the business.
Google search ads for the exact services and towns, tracked to the phone call.
Green Bay, WI has 331,145 residents (US Census Bureau ACS 2024 5-year estimate), ranking 161st of 387 metropolitan areas.
The median household income in Green Bay, WI is $79,267 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 7,968 employer establishments in Green Bay, WI (County Business Patterns 2023), or 24.1 businesses per 1,000 residents.
The median home value in Green Bay, WI is $257,300, and 69.6% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, automobile dealers and general freight trucking have more establishments per resident than the US average; self-storage operators, grocery stores and real estate lessors have fewer in Green Bay, WI.
We will look at your Business Profile, your site and your current ads, then say plainly what to fix first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.