Jacksonville, NC: 207,906 residents, 223rd of 387 US metropolitan areas. Households, home values, education, business density, and which trades are already crowded, all from Census data.
The metropolitan statistical area is centered on Jacksonville, North Carolina.
Housing: a median home value of $236,400, 29 percent below the national figure. Household income runs $68,148 here, which is 16 percent below the national figure.
The civilian labor force numbers 73,934 people with unemployment at 5.4%, about the same as the US share. Median age 27.7, 11.2 years below the national median. The share of adults with a bachelor's or above is 26%, 10 points below the US share. 63.7% of homes are lived in by their owners, 2 points below the US share.
Compared with North Carolina: income is 6 percent lower than the North Carolina figure, home values are 18 percent lower than the North Carolina figure, and business density is 39 percent thinner than the North Carolina figure.
Start with the count: 3,080 establishments with payroll. Business density is a first proxy for competition: 14.8 per 1,000 residents, 41 percent below the national figure. The home-services slice is 152 establishments, 4.9% of the base, about the same as the US share.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Restaurants and other eating places | 342 | 164.5 | 1.50× |
| Personal care services (all) | 66 | 31.7 | 1.11× |
| Physicians' offices | 61 | 29.3 | 0.76× |
| Plumbing, heating and air-conditioning contractors | 58 | 27.9 | 1.42× |
| Legal services | 57 | 27.4 | 0.85× |
| Lessors of real estate (all) | 52 | 25 | 1.03× |
| Landscaping services | 49 | 23.6 | 1.13× |
| General automotive repair | 40 | 19.2 | 1.28× |
| Grocery and convenience retailers | 39 | 18.8 | 1.06× |
| Child day care services | 37 | 17.8 | 1.22× |
| Dentists | 35 | 16.8 | 0.70× |
| Automobile dealers | 31 | 14.9 | 1.79× |
| Electrical contractors | 29 | 13.9 | 0.94× |
| General freight trucking | 27 | 13 | 0.63× |
| Beauty salons | 26 | 12.5 | 0.84× |
| Self-storage facilities | 12 | 5.8 | 1.75× |
| Other specialty trade contractors (paving, asphalt, fencing) | 7 | 3.4 | 0.44× |
| Highway, street and bridge construction | 6 | 2.9 | 1.76× |
| Concrete foundation and structure contractors | 5 | 2.4 | 0.58× |
| Roofing contractors | 4 | 1.9 | 0.43× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
The market over-indexes on automobile dealers, road and paving contractors, self-storage operators and restaurants. Automobile dealers are the clearest case: 31 establishments, 1.8 times the share they hold nationally. Where the base is lighter: roofing contractors, specialty trade contractors, concrete contractors and general freight trucking. Roofing contractors are the clearest gap with 4 establishments, about 43% of the share they hold across the US. Neither crowded nor thin: electrical contractors, landscaping services and personal care services.
The most numerous of the listed trades: restaurants with 342 establishments, then personal care services (66) and physicians' offices (61). Per 100,000 residents: restaurants 164.5, followed by personal care services and physicians' offices. Across the groups, automotive businesses run 1.5 times the US share and medical and dental practices about 74% of.
When automobile dealers, road and paving contractors and self-storage operators are this common, customers compare. That makes the review profile and the speed of the first reply the deciding factors, and it makes conversion tracking essential so budget flows to the searches that turn into booked work. Where the base is thin (roofing contractors, specialty trade contractors and concrete contractors), reach beats refinement: cover the service-plus-place searches across the whole area, because there are few competitors to split them with. Income 16 percent below the national figure puts price front and center; ads that state the offer plainly and make calling easy do best. With a median age 11.2 years below the national median, expect more discovery through maps, short video and AI answers; search alone covers less of the market.
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Jacksonville, NC has 207,906 residents (US Census Bureau ACS 2024 5-year estimate), ranking 223rd of 387 metropolitan areas.
The median household income in Jacksonville, NC is $68,148 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 3,080 employer establishments in Jacksonville, NC (County Business Patterns 2023), or 14.8 businesses per 1,000 residents.
The median home value in Jacksonville, NC is $236,400, and 63.7% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), automobile dealers, road and paving contractors and self-storage operators have more establishments per resident than the US average; roofing contractors, specialty trade contractors and concrete contractors have fewer in Jacksonville, NC.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.