3.18 million people live in Nevada, which places it 32nd of the 51 states (with the District of Columbia). A count of the local trades and a read on where advertising is contested and where it is open.
Statewide numbers first; the 3 metro pages linked below carry the same breakdown for each market. The biggest of them, Las Vegas-Henderson-North Las Vegas, NV, holds 2.33 million residents.
A $78,260 median household income puts Nevada 3 percent below the national figure. For housing, the median value is $435,400, 31 percent above the national figure. Both figures matter for pricing and for which offers land.
Age and education shape how people search and who answers the phone. Bachelor's degree or higher: 27.9% of adults, 8 points below the US share. A older-than-average population: median age 39.1, about the same as the national median. A labor force of 1,612,158 carries an unemployment rate of 7%, 2 points above the US share. 60% of homes are lived in by their owners, 5 points below the US share.
Relative to Las Vegas-Henderson-North Las Vegas, NV, household income in Nevada is about the same as the Las Vegas metro figure, home values are about the same as the Las Vegas metro figure, and businesses per 1,000 residents are 4 percent denser than the Las Vegas metro figure.
77,297 businesses with employees operate in Nevada. That works out to 24.3 businesses per 1,000 residents, 3 percent below the national figure (the national rate is 25 per 1,000). Contractors in the home-services trades total 3,050, or 3.9% of the base, about the same as the US share.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Self-storage facilities | 286 | 9 | 1.67× |
| Physicians' offices | 2,688 | 84.4 | 1.33× |
| Legal services | 1,877 | 58.9 | 1.12× |
| Restaurants and other eating places | 6,211 | 195 | 1.09× |
| Dentists | 1,320 | 41.4 | 1.05× |
| Lessors of real estate (all) | 1,326 | 41.6 | 1.05× |
| Personal care services (all) | 1,392 | 43.7 | 0.94× |
| Electrical contractors | 710 | 22.3 | 0.92× |
| General automotive repair | 707 | 22.2 | 0.90× |
| Plumbing, heating and air-conditioning contractors | 909 | 28.5 | 0.88× |
| Beauty salons | 656 | 20.6 | 0.84× |
| Other specialty trade contractors (paving, asphalt, fencing) | 327 | 10.3 | 0.83× |
| Grocery and convenience retailers | 711 | 22.3 | 0.77× |
| Landscaping services | 834 | 26.2 | 0.76× |
| General freight trucking | 795 | 25 | 0.73× |
| Concrete foundation and structure contractors | 149 | 4.7 | 0.69× |
| Automobile dealers | 264 | 8.3 | 0.61× |
| Highway, street and bridge construction | 46 | 1.4 | 0.54× |
| Child day care services | 400 | 12.6 | 0.53× |
| Roofing contractors | 121 | 3.8 | 0.51× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
The market over-indexes on self-storage operators and physicians' offices. Self-storage operators are the widest gap, 286 of them, 1.7 times the national share. On the other side, roofing contractors, child day care services, road and paving contractors and automobile dealers are thin: fewer establishments per resident than the US pattern. Roofing contractors: 121 establishments, about half of the national share. In line with the country: plumbing and HVAC contractors, electrical contractors and general automotive repair.
Counted by establishments, the order is restaurants (6,211), physicians' offices (2,688), legal services (1,877). On a per-capita basis restaurants come first at 195 per 100,000, ahead of physicians' offices and legal services. The group picture: medical and dental practices above the national pattern at 1.2 times, automotive businesses below it at about 80% of.
With self-storage operators and physicians' offices over-indexed, the cost of a click rises and so does the value of everything that happens after it: a page that loads fast, a number that is answered, a review profile that settles the comparison. A business in roofing contractors, child day care services and road and paving contractors enters a lightly contested auction. That is the time to build organic visibility and a review base before the category fills in. An older-than-average market (median age about the same as the national median) responds to search results, review counts and a phone number that is answered; it is less swayed by feed advertising. At 60% owner-occupied, more residents rent than in the typical US market. Consumer home-services demand is thinner per household, and property managers become a worthwhile audience.
Where to start in Nevada, based on the competition profile above.
Google search ads for the exact services and towns, tracked to the phone call.
Profile upkeep, posts, Q&A and photos on the listing customers see first.
Site structure, pages and citations that earn organic placement in Nevada.
A website that loads fast, states the offer and gets the visitor to the phone.
An answering service that books and qualifies rather than sending callers to voicemail.
A steady flow of new reviews and a reply on every one of them.
Nevada has 3.18 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 32nd of 51 states (with the District of Columbia).
The median household income in Nevada is $78,260 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 77,297 employer establishments in Nevada (County Business Patterns 2023), or 24.3 businesses per 1,000 residents.
The median home value in Nevada is $435,400, and 60% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators and physicians' offices have more establishments per resident than the US average; roofing contractors, child day care services and road and paving contractors have fewer in Nevada.
Start with the free audit: it checks the listing, the site and the tracking before anyone spends anything.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.