With 522,676 residents, Port St. Lucie, FL ranks 107th among the 387 metropolitan areas. This page lays out the income and housing picture and a trade-by-trade look at the competition.
This is the Port St. Lucie metropolitan area in Florida.
Income in Port St. Lucie, FL: a median of $74,514 per household against $80,734 nationally, so 8 percent below the national figure. The typical owner-occupied home is valued at $364,900, 10 percent above the national figure.
Education: 30% with a bachelor's or higher, 6 points below the US share. Homeownership is 78.9% here, 14 points above the US share; that is the pool of people who hire roofers, plumbers and landscapers rather than calling a landlord. Port St. Lucie, FL has a median age of 47.6 (8.7 years above the national median). The civilian labor force numbers 239,327 people with unemployment at 5.7%, about the same as the US share.
Port St. Lucie, FL versus Florida: income about the same as the Florida figure, home values about the same as the Florida figure, business density 9 percent thinner than the Florida figure.
Start with the count: 13,692 establishments with payroll. That is 26.2 establishments per 1,000 people, 5 percent above the national figure. Of those, 1,093 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 8% share of the business base, 3 points above the US share.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Other specialty trade contractors (paving, asphalt, fencing) | 142 | 27.2 | 2.03× |
| Landscaping services | 367 | 70.2 | 1.90× |
| Roofing contractors | 75 | 14.3 | 1.79× |
| Concrete foundation and structure contractors | 55 | 10.5 | 1.44× |
| Plumbing, heating and air-conditioning contractors | 261 | 49.9 | 1.43× |
| Electrical contractors | 193 | 36.9 | 1.41× |
| Self-storage facilities | 41 | 7.8 | 1.35× |
| Physicians' offices | 439 | 84 | 1.23× |
| Beauty salons | 159 | 30.4 | 1.15× |
| Grocery and convenience retailers | 180 | 34.4 | 1.10× |
| Personal care services (all) | 278 | 53.2 | 1.06× |
| General automotive repair | 146 | 27.9 | 1.05× |
| Legal services | 293 | 56.1 | 0.99× |
| Automobile dealers | 67 | 12.8 | 0.87× |
| Restaurants and other eating places | 842 | 161.1 | 0.83× |
| Lessors of real estate (all) | 184 | 35.2 | 0.82× |
| Dentists | 178 | 34.1 | 0.80× |
| General freight trucking | 137 | 26.2 | 0.71× |
| Child day care services | 85 | 16.3 | 0.63× |
| Highway, street and bridge construction | 9 | 1.7 | 0.59× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
Port St. Lucie, FL is dense with specialty trade contractors, landscaping services, roofing contractors and concrete contractors compared with the US pattern. Specialty trade contractors show it most, with 142 establishments, 2 times the share nationwide. Thinner than the national mix are road and paving contractors, child day care services, general freight trucking and dentists. Road and paving contractors: 9 establishments, about 59% of the national share. Roughly where the national mix would put them: general automotive repair, automobile dealers and legal services.
Relative to population the leaders are restaurants (161.1 per 100,000 residents), physicians' offices and landscaping services. In absolute numbers restaurants lead with 842, followed by physicians' offices at 439 and landscaping services at 367. The group picture: the home-services trades above the national pattern at 1.6 times, trucking, storage, real estate and road construction below it at about 80% of.
A crowded category like specialty trade contractors, landscaping services and roofing contractors rewards precision: exact-match search terms, service-area fencing, Local Services Ads where the trade is eligible, and a Business Profile that is answered daily. Broad campaigns get outspent. The thin categories, road and paving contractors, child day care services and general freight trucking, are the cheapest place to build a name: fewer bidders, cheaper clicks, and searchers with fewer options. High homeownership (78.9%) means a large pool of people who pay for their own repairs, replacements and yard work, which favors the home-services trades in this market. With a median age 8.7 years above the national median, the classic path of search, reviews and a phone call still carries most of the business.
Where to start in Port St. Lucie, FL, based on the competition profile above.
Measurement that ties spend to phone calls and form fills.
Paid search that shows up when someone in Port St. Lucie, FL is ready to call, not just browsing.
Keeping the Business Profile complete, current and answered so it earns the map placement.
Site structure, pages and citations that earn organic placement in Port St. Lucie, FL.
A fast site with the services, the area served and a clear way to call or book.
Google Guaranteed placements above the ads for the home-service and legal categories that qualify.
Port St. Lucie, FL has 522,676 residents (US Census Bureau ACS 2024 5-year estimate), ranking 107th of 387 metropolitan areas.
The median household income in Port St. Lucie, FL is $74,514 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 13,692 employer establishments in Port St. Lucie, FL (County Business Patterns 2023), or 26.2 businesses per 1,000 residents.
The median home value in Port St. Lucie, FL is $364,900, and 78.9% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), specialty trade contractors, landscaping services and roofing contractors have more establishments per resident than the US average; road and paving contractors, child day care services and general freight trucking have fewer in Port St. Lucie, FL.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.