Spartanburg, SC: 374,737 residents, 148th of 387 US metropolitan areas. A count of the local trades and a read on where advertising is contested and where it is open.
Housing: a median home value of $225,000, 32 percent below the national figure. Money first: median household income in the Spartanburg metro is $64,382, 20 percent below the national figure.
Who lives here matters as much as how many. Owners occupy 72.8% of homes, 8 points above the US share. Work: 183,015 in the labor force, 4.6% unemployed (about the same as the US share). 24.3% of adults over 25 hold a bachelor's degree or higher, 11 points below the US share. The median resident is 38.2 years old, 0.7 years below the national median.
Set against the state as a whole (South Carolina), household income here is 7 percent lower than the South Carolina figure, the median home value is 13 percent lower than the South Carolina figure, and the business base per resident is 10 percent thinner than the South Carolina figure.
By the Census Bureau's count Spartanburg, SC supports 7,817 employer establishments. That is 20.9 establishments per 1,000 people, 16 percent below the national figure. Home-services contractors make up 441 of those establishments, 5.6% of the total, about the same as the US share.
| Category | Locations | Per 100k people | Local ÷ US share |
|---|---|---|---|
| Physicians' offices | 104 | 27.8 | 0.51× |
| Beauty salons | 41 | 10.9 | 0.52× |
| Personal care services (all) | 84 | 22.4 | 0.56× |
| Legal services | 100 | 26.7 | 0.59× |
| Dentists | 92 | 24.6 | 0.73× |
| Lessors of real estate (all) | 99 | 26.4 | 0.78× |
| Electrical contractors | 67 | 17.9 | 0.86× |
| Roofing contractors | 22 | 5.9 | 0.92× |
| Child day care services | 76 | 20.3 | 0.99× |
| Restaurants and other eating places | 582 | 155.3 | 1.01× |
| Concrete foundation and structure contractors | 23 | 6.1 | 1.05× |
| Grocery and convenience retailers | 99 | 26.4 | 1.06× |
| Plumbing, heating and air-conditioning contractors | 118 | 31.5 | 1.13× |
| Landscaping services | 125 | 33.4 | 1.13× |
| General automotive repair | 90 | 24 | 1.13× |
| Highway, street and bridge construction | 10 | 2.7 | 1.16× |
| Self-storage facilities | 24 | 6.4 | 1.38× |
| General freight trucking | 185 | 49.4 | 1.69× |
| Automobile dealers | 89 | 23.7 | 2.02× |
| Other specialty trade contractors (paving, asphalt, fencing) | 86 | 22.9 | 2.15× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
Some trades are heavier here than in the country at large: specialty trade contractors, automobile dealers, general freight trucking and self-storage operators. Specialty trade contractors lead at 86 establishments, 2.1 times the US share. On the other side, physicians' offices, beauty salons, personal care services and legal services are thin: fewer establishments per resident than the US pattern. Physicians' offices: 104 establishments, about half of the national share. Roughly where the national mix would put them: plumbing and HVAC contractors, roofing contractors and electrical contractors.
On a per-capita basis restaurants come first at 155.3 per 100,000, ahead of general freight trucking and landscaping services. By raw count the largest categories here are restaurants (582), general freight trucking (185) and landscaping services (125). Sector view: automotive businesses index at 1.4 times the national share, medical and dental practices at about 59% of.
In specialty trade contractors, automobile dealers and general freight trucking the question is not whether to advertise but how narrowly: the tighter the keywords, the towns and the offer, the less is wasted against the crowd. For physicians' offices, beauty salons and personal care services, the opportunity is coverage. Few competitors means the business that shows up for every nearby town and every variant of the search collects most of it. With household income 20 percent below the national figure, price transparency and financing matter more in the ad copy, and a phone call is usually the conversion to optimize for. At 72.8% owner-occupied, home-services demand comes straight from residents rather than through landlords. The population is younger than the national median (0.7 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search.
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Spartanburg, SC has 374,737 residents (US Census Bureau ACS 2024 5-year estimate), ranking 148th of 387 metropolitan areas.
The median household income in Spartanburg, SC is $64,382 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 7,817 employer establishments in Spartanburg, SC (County Business Patterns 2023), or 20.9 businesses per 1,000 residents.
The median home value in Spartanburg, SC is $225,000, and 72.8% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), specialty trade contractors, automobile dealers and general freight trucking have more establishments per resident than the US average; physicians' offices, beauty salons and personal care services have fewer in Spartanburg, SC.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.