With 3.3 million residents, Tampa, FL ranks 17th among the 387 metropolitan areas. Here is what the public data says about the households, the business base and what that means for advertising locally.
Its principal cities are Tampa, St. Petersburg and Clearwater.
Owner-occupied homes carry a median value of $345,100, 4 percent above the national figure; the national comparison point is $332,700. Income in Tampa, FL: a median of $74,392 per household against $80,734 nationally, so 8 percent below the national figure. Together they say a good deal about the ticket sizes a local business can expect.
Three quick reads on the people of Tampa, FL. Owner-occupied housing 67.9%, 3 points above the US share, which is the figure home-service advertisers should watch. Tampa, FL has a median age of 42.2 (3.3 years above the national median). Among adults 25 and over, 34.9% have at least a bachelor's degree, about the same as the US share. The civilian labor force numbers 1,670,166 people with unemployment at 4.6%, about the same as the US share.
Against the state as a whole, the median income is about the same as the Florida figure, the median home value is 4 percent lower than the Florida figure, and the number of businesses per resident is 4 percent thinner than the Florida figure; see the Florida page for the full figures.
91,335 businesses with employees operate in Tampa, FL. Per 1,000 people that is 27.6, 10 percent above the national figure. Home-services trades account for 4,903 of them (5.4% of all establishments, about the same as the US share).
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Other specialty trade contractors (paving, asphalt, fencing) | 662 | 20 | 1.42× |
| Physicians' offices | 3,270 | 99 | 1.37× |
| Legal services | 2,662 | 80.6 | 1.35× |
| Self-storage facilities | 265 | 8 | 1.31× |
| Beauty salons | 1,140 | 34.5 | 1.24× |
| Plumbing, heating and air-conditioning contractors | 1,429 | 43.2 | 1.18× |
| Personal care services (all) | 1,963 | 59.4 | 1.12× |
| Landscaping services | 1,426 | 43.2 | 1.11× |
| Lessors of real estate (all) | 1,575 | 47.7 | 1.06× |
| Automobile dealers | 531 | 16.1 | 1.03× |
| Roofing contractors | 277 | 8.4 | 0.99× |
| Grocery and convenience retailers | 1,061 | 32.1 | 0.97× |
| Dentists | 1,427 | 43.2 | 0.96× |
| Electrical contractors | 867 | 26.2 | 0.95× |
| Concrete foundation and structure contractors | 242 | 7.3 | 0.95× |
| General automotive repair | 801 | 24.2 | 0.86× |
| Restaurants and other eating places | 5,436 | 164.5 | 0.80× |
| Child day care services | 699 | 21.2 | 0.78× |
| General freight trucking | 990 | 30 | 0.77× |
| Highway, street and bridge construction | 75 | 2.3 | 0.74× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Against the US mix, specialty trade contractors, physicians' offices, legal services and self-storage operators are over-represented. Specialty trade contractors stand out with 662 locations, 1.4 times what the national mix would predict. The thin end of the table is road and paving contractors, general freight trucking, child day care services and restaurants. Road and paving contractors are the clearest gap with 75 establishments, about 74% of the share they hold across the US. Roughly where the national mix would put them: roofing contractors, electrical contractors and concrete contractors.
Per 100,000 residents: restaurants 164.5, followed by physicians' offices and legal services. Counted by establishments, the order is restaurants (5,436), physicians' offices (3,270), legal services (2,662). Across the groups, legal services run 1.4 times the US share and consumer services (restaurants, salons, child care, grocery) about the same as.
With specialty trade contractors, physicians' offices and legal services over-indexed, the cost of a click rises and so does the value of everything that happens after it: a page that loads fast, a number that is answered, a review profile that settles the comparison. With road and paving contractors, general freight trucking and child day care services in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. Residents here are older than the US median (3.3 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone.
Services for a business advertising in Tampa, FL, picked from the full list.
Replies to reviews, written and posted for the business.
Content for the site, planned around what people search.
Search campaigns built around the searches people in Tampa, FL actually type, with the geography fenced to where the work is.
Listing management for the map results that most local searches start and end with.
Organic visibility for the searches that do not need an ad to win.
Design and build of a site that turns local traffic into leads.
Tampa, FL has 3.3 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 17th of 387 metropolitan areas.
The median household income in Tampa, FL is $74,392 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 91,335 employer establishments in Tampa, FL (County Business Patterns 2023), or 27.6 businesses per 1,000 residents.
The median home value in Tampa, FL is $345,100, and 67.9% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), specialty trade contractors, physicians' offices and legal services have more establishments per resident than the US average; road and paving contractors, general freight trucking and child day care services have fewer in Tampa, FL.
A quick review of where you show up today, then a plan for where you should.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.