Advertising in Wyoming

Who lives in Wyoming

Wyoming has 2 metropolitan statistical areas centered inside it; the largest is Cheyenne, WY with 101,060 residents. Each has its own page below.

Homes are valued at a median of $309,700 against $332,700 nationally, 7 percent below the national figure. Income in Wyoming: a median of $76,176 per household against $80,734 nationally, so 6 percent below the national figure.

Age and education shape how people search and who answers the phone. Of 299,826 people in the labor force, 3.7% are unemployed, 2 points below the US share. Homeownership stands at 71.8%, 7 points above the US share. The share of adults with a bachelor's or above is 30.6%, 5 points below the US share. Age first: the median is 39.1, about the same as the national median.

One more comparison, this time with Cheyenne, WY: median income 5 percent lower than the Cheyenne metro figure, median home value 11 percent lower than the Cheyenne metro figure, business density 14 percent denser than the Cheyenne metro figure.

Establishments by trade

The business base: 23,865 establishments with employees. Business density is a first proxy for competition: 41 per 1,000 residents, 64 percent above the national figure. The table breaks out the categories that spend the most on local advertising; restaurants is the biggest of them at 1,111. The home-services slice is 1,299 establishments, 5.4% of the base, about the same as the US share.

Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.

Against the US mix, road and paving contractors, concrete contractors, specialty trade contractors and electrical contractors are over-represented. Road and paving contractors are the clearest case: 45 establishments, 1.7 times the share they hold nationally. Fewer than the national pattern would suggest: grocery stores, personal care services, beauty salons and physicians' offices. Grocery stores show the largest gap, 118 locations, about 41% of what the national mix would give. Neither crowded nor thin: plumbing and HVAC contractors, landscaping services and general automotive repair.

Adjusted for population, restaurants are the thickest on the ground (190.8 per 100,000), with legal services and real estate lessors next. Counted by establishments, the order is restaurants (1,111), legal services (516), real estate lessors (498). Grouped, trucking, storage, real estate and road construction hold 1.2 times the share they hold nationally, while medical and dental practices sit at about 56% of.

Where the openings are

Because road and paving contractors, concrete contractors and specialty trade contractors are over-represented, a new entrant in those categories competes for a fixed pool of searches against many established profiles. Reviews, photos, response time and a page that answers the exact query are what move the needle; simply outbidding is expensive. A business in grocery stores, personal care services and beauty salons enters a lightly contested auction. That is the time to build organic visibility and a review base before the category fills in. Homeownership of 71.8% is above the national share; more of the households that search for home services are also the ones that decide and pay. Residents here are older than the US median (about the same as the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone.