520 people already sell advertising for a living in the Charleston metro; the median one earns $80,410 a year, by BLS count. This page lays out the role, the pay model, and the local numbers behind the territory.
You would be the person local business owners in Charleston, SC talk to about advertising: prospecting, discovery, the pitch, the close, and the ongoing relationship. Work it from Charleston or from anywhere else. The territory is what is protected, not the chair.
You are paid 18% recurring on the ad spend of every account you sign and maintain, every month. There is no base salary and no draw, and there is no cap on how many accounts you can stack.
This is for people who would rather own their accounts than rent them: self-starters, reps from the local-advertising world, side-business owners with a network. It is not for anyone who wants a salary, a draw or a lead list. One account at $3,000 a month is $540 a month to you. Stack twenty at that average and the book pays $10,800 a month on its own.
By the May count, 520 advertising sales agents work in Charleston-North Charleston, SC, 1.3 per 1,000 jobs. The concentration figure is the useful one: a location quotient of 2.2 means the occupation is about 2.2 times as concentrated here as in the US workforce, so local businesses are used to being called on and the reps who win are the ones who bring something new. The median advertising sales agent in Charleston-North Charleston, SC earns $80,410 (mean $80,250), 24 percent above the US median of $64,820. Treat the BLS wage as the local benchmark for the skill. A rep on the 18% residual model is building an asset, so the useful question is how many accounts the market can support, not the median wage.
| Occupation | Employed | Mean pay | Median pay | Median vs US |
|---|---|---|---|---|
| Advertising sales agents 41-3011 | 520 | $80,250 | $80,410 | 24 percent above |
| Market research analysts and marketing specialists 13-1161 | 2,160 | $78,940 | $65,650 | 17 percent below |
| Web developers 15-1254 | 70 | $84,230 | $82,740 | 11 percent below |
| Wholesale and manufacturing sales representatives 41-4012 | 3,170 | $81,900 | $64,120 | 11 percent below |
For the city itself the Census reports 154,338 residents, median household income of $92,414 (8 percent above the metro), a median home value of $509,700 (35 percent above the metro) and 55.6% homeownership. The civilian labor force is 87,386 people, 2,954 of them unemployed (3.4%). The median age is 36.6. That is 18.5% of the 834,267 people in the metro. A four-year degree or more: 63,834 adults, 58.3% of the adult population. Of 68,027 households, 37,816 are owners and 30,211 are renters. See also: Charleston-North Charleston, SC and South Carolina.
BLS Occupational Employment and Wage Statistics, May 2025, metropolitan area Charleston-North Charleston, SC (SOC 41-3011, 13-1161, 15-1254, 41-4012). US Census Bureau ACS 2024 5-year estimates for Charleston city and the Charleston metro. County Business Patterns 2023. National comparisons use the same BLS and Census series. Pay terms for the YelloPost role are YelloPost's own.
The business base is 22,892 establishments with employees, 27.4 per 1,000 residents, 10 percent above the national figure (US: 25). Counted by establishment, the top local trades are restaurants (1,719), law firms (647) and physicians' offices (630). 1,133 of those businesses are home-services contractors, 4.9% of everything, about the same as the US share. Where competition is thickest: specialty trade contractors, 2.4 times as common here as in the country at large. The Charleston-North Charleston, SC market page breaks all twenty trades out.
Email a resume and a few lines on your background; Brandon or Rob will call you personally within 48 hours.
careers@yellopost.com · (916) 260-2570