Advertising sales is an established trade here: 230 agents in the Hartford metro, median pay $51,580. This page lays out the role, the pay model, and the local numbers behind the territory.
Hartford-West Hartford-East Hartford, CT employs 230 advertising sales agents, 0.4 per 1,000 jobs. In relative terms a location quotient of 0.7 means the occupation is thinner here than in the US workforce, which usually means many local businesses have never had a dedicated advertising rep. On pay, advertising sales agents in Hartford-West Hartford-East Hartford, CT earn a mean of $69,070 and a median of $51,580 a year; the US median is $64,820, so the local median is 20 percent below it. Those numbers describe the salaried version of this job in Hartford-West Hartford-East Hartford, CT. The version on this page pays a share of monthly ad spend with no cap, which is why the size of the local business base matters more than the median wage.
| Role | Employment | Mean wage | Median wage | Local median vs US |
|---|---|---|---|---|
| Advertising sales agents 41-3011 | 230 | $69,070 | $51,580 | 20 percent below |
| Market research analysts and marketing specialists 13-1161 | 3,080 | $87,270 | $78,220 | about the same as |
| Wholesale and manufacturing sales representatives 41-4012 | 3,240 | $85,950 | $78,000 | 8 percent above |
Field or remote is your call. The territory is the Hartford metro; the tools, the collateral and the founders are a message away. You would be the person local business owners in Hartford, CT talk to about advertising: prospecting, discovery, the pitch, the close, and the ongoing relationship.
The pay is residual: 18% of ad spend, every month, uncapped, on every account you keep in good standing. It is a 1099 entrepreneurial seat with no base salary and no draw.
Worked example: $3,000 of monthly ad spend is $540 to the rep, every month. Twenty accounts like it are $10,800 a month. It suits people who want to build a book that pays them residually for years, including reps from the legacy local-advertising platforms who know the territory and the playbook, and anyone running a side business who wants a referral-style income channel. It does not suit anyone who needs a guaranteed paycheck on day one or who wants leads handed to them.
County Business Patterns counts 28,131 employer establishments in Hartford-West Hartford-East Hartford, CT, 24.4 for every 1,000 residents (in line with the national figure; the US rate is 25). Contractors in the home-services trades total 1,586, or 5.6% of the base, about the same as the US share. The biggest categories of local advertiser in the metro are restaurants (2,368), physicians' offices (904) and personal care services (766). Where competition is thickest: landscaping companies, 1.6 times as common here as in the country at large. See the Hartford-West Hartford-East Hartford, CT market page for the complete table.
Cost context for Hartford: the median household income is $46,411, 51 percent below the metro, the median home value is $228,600, 31 percent below the metro, and 25.7% of the 121,127 residents' homes are owner-occupied. The civilian labor force is 60,199 people, 6,467 of them unemployed (10.7%). Of 49,028 households, 12,596 are owners and 36,432 are renters. The city accounts for 10.5% of the metro population of 1.15 million. The median age is 33.1. Among adults 25 and over, 14,829 (19.4%) finished a bachelor's degree or higher. More on the market on the Hartford-West Hartford-East Hartford, CT page and the Connecticut page.
Sources: BLS Occupational Employment and Wage Statistics, May 2025, metropolitan area Hartford-West Hartford-East Hartford, CT (SOC 41-3011, 13-1161, 41-4012); US Census Bureau ACS 2024 5-year estimates for Hartford city and the Hartford metro; County Business Patterns 2023. US comparison figures come from the same series. The commission terms are YelloPost's, not a government statistic.
Send your resume and a brief note about why you want to join YelloPost in Hartford.
careers@yellopost.com · (916) 260-2570