the Indianapolis metro employs 550 advertising sales agents at a median of $60,350 a year, per the BLS. Below: what the job is, how the money works, and what the public data says about Indianapolis as a market.
The seat is remote-flexible: local presence in the Indianapolis metro helps, but the role is judged on signed accounts, not on hours in an office. This is a hunter role in Indianapolis, IN: you generate your own prospects, hold the conversations, close the agreements and onboard the accounts to fulfillment.
The compensation model is one number: 18% flat, recurring, on every dollar of monthly ad spend across your accounts, paid every month the account runs. No base, no draw, no cap; you are a 1099 contractor building a book.
If you can prospect, run a conversation and close without a manager watching, and you can carry yourself through the first two or three months of ramp, this seat will reward you. If you need a base salary or assigned leads, it will frustrate you. Worked example: $3,000 of monthly ad spend is $540 to the rep, every month. Twenty accounts like it are $10,800 a month.
In relative terms a location quotient of 0.8 means the occupation is thinner here than in the US workforce, which usually means many local businesses have never had a dedicated advertising rep. The BLS counts 550 advertising sales agents in Indianapolis-Carmel-Greenwood, IN, 0.5 for every 1,000 jobs in the area. On pay, advertising sales agents in Indianapolis-Carmel-Greenwood, IN earn a mean of $70,420 and a median of $60,350 a year; the US median is $64,820, so the local median is 7 percent below it. Those numbers describe the salaried version of this job in Indianapolis-Carmel-Greenwood, IN. The version on this page pays a share of monthly ad spend with no cap, which is why the size of the local business base matters more than the median wage.
| Occupation | Employed | Mean pay | Median pay | Median vs US |
|---|---|---|---|---|
| Web developers 15-1254 | 300 | $88,410 | $82,820 | 11 percent below |
| Wholesale and manufacturing sales representatives 41-4012 | 10,320 | $82,380 | $74,000 | about the same as |
| Market research analysts and marketing specialists 13-1161 | 6,330 | $75,040 | $65,200 | 17 percent below |
| Advertising sales agents 41-3011 | 550 | $70,420 | $60,350 | 7 percent below |
The territory holds 51,076 employer businesses, 24 per 1,000 residents, 4 percent below the national figure. The home-services trades alone account for 2,404 establishments (4.7% of the base, about the same as the US share), and they are the accounts that run month after month. The most common prospects by count: restaurants (3,842), physicians' offices (1,194) and freight trucking companies (998). Freight trucking companies are unusually common here, 1.4 times their national share; crowded trades are where a well-run campaign is easiest to sell. See the Indianapolis-Carmel-Greenwood, IN market page for the complete table.
Inside the city limits of Indianapolis: 885,860 people, a median household income of $66,219 (17 percent below the metro), a median home value of $224,800 (15 percent below the metro) and homeownership of 56%. The city accounts for 41.6% of the metro population of 2.13 million. Residents have a median age of 34.3. 202,606 adults, 34.9% of those 25 and over, hold a bachelor's degree or higher. Of 472,847 people in the labor force, 24,025 are unemployed, a rate of 5.1%. The city has 362,961 occupied homes, 203,339 of them owner-occupied and 159,622 rented. More on the market on the Indianapolis-Carmel-Greenwood, IN page and the Indiana page.
Sources: BLS Occupational Employment and Wage Statistics, May 2025, metropolitan area Indianapolis-Carmel-Greenwood, IN (SOC 41-3011, 13-1161, 15-1254, 41-4012); US Census Bureau ACS 2024 5-year estimates for Indianapolis city (balance) and the Indianapolis metro; County Business Patterns 2023. The national figures are from the same BLS and Census releases; the pay model described is YelloPost's.
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