The Bureau of Labor Statistics counts 200 advertising sales agents working in the Madison metro, with a median pay of $63,840 a year. What follows is the role at YelloPost, the compensation, and the market you would be working.
The BLS counts 200 advertising sales agents in Madison, WI, 0.5 for every 1,000 jobs in the area. Concentration matters more than the raw count: a location quotient of 0.8 means the occupation is thinner here than in the US workforce, which usually means many local businesses have never had a dedicated advertising rep. The median advertising sales agent in Madison, WI earns $63,840 (mean $80,960), about the same as the US median of $64,820. Treat the BLS wage as the local benchmark for the skill. A rep on the 18% residual model is building an asset, so the useful question is how many accounts the market can support, not the median wage.
| Occupation | Employed | Mean pay | Median pay | Median vs US |
|---|---|---|---|---|
| Advertising sales agents 41-3011 | 200 | $80,960 | $63,840 | about the same as |
| Web developers 15-1254 | 230 | $89,830 | $83,500 | 10 percent below |
| Market research analysts and marketing specialists 13-1161 | 2,640 | $74,820 | $67,990 | 14 percent below |
| Wholesale and manufacturing sales representatives 41-4012 | 3,750 | $80,650 | $65,400 | 9 percent below |
You would be the person local business owners in Madison, WI talk to about advertising: prospecting, discovery, the pitch, the close, and the ongoing relationship. The seat is remote-flexible: local presence in the Madison metro helps, but the role is judged on signed accounts, not on hours in an office.
The compensation model is one number: 18% flat, recurring, on every dollar of monthly ad spend across your accounts, paid every month the account runs. No base, no draw, no cap; you are a 1099 contractor building a book.
It suits people who want to build a book that pays them residually for years, including reps from the legacy local-advertising platforms who know the territory and the playbook, and anyone running a side business who wants a referral-style income channel. It does not suit anyone who needs a guaranteed paycheck on day one or who wants leads handed to them. Sign an account spending $3,000 a month and you earn $540 a month on it, automatically; twenty accounts at that average is $10,800 a month before you close another deal.
The territory holds 17,791 employer businesses, 25.7 per 1,000 residents, 3 percent above the national figure. Among the trades that buy local advertising most often, the largest here are restaurants (1,302), personal care services (378) and landscaping companies (302). 859 of those businesses are home-services contractors, 4.8% of everything, about the same as the US share. The market is dense with child care centers compared with the national mix (1.4 times the share), and dense trades advertise. The full trade-by-trade table for the metro is on the Madison, WI market page.
The city of Madison itself has 278,001 residents. The median household earns $78,050 a year, 12 percent below the metro-wide figure, and the median home is valued at $372,900, about the same as the metro median; 46% of homes are owner-occupied. The city accounts for 40.2% of the metro population of 691,830. 128,261 households live here; 59,009 own their home and 69,252 rent. The median age is 31.8. A labor force of 166,777 carries 4,421 unemployed, an unemployment rate of 2.7%. 105,173 adults, 59.9% of those 25 and over, hold a bachelor's degree or higher. Full Census profiles: Madison, WI and Wisconsin.
BLS Occupational Employment and Wage Statistics, May 2025, metropolitan area Madison, WI (SOC 41-3011, 13-1161, 15-1254, 41-4012). US Census Bureau ACS 2024 5-year estimates for Madison city and the Madison metro. County Business Patterns 2023. National comparisons use the same BLS and Census series. Pay terms for the YelloPost role are YelloPost's own.
A resume and a short note is enough to start. If the background fits, you get a call within 48 hours.
careers@yellopost.com · (916) 260-2570