Bridgeport, CT: a market profile for local advertisers

The market's people

Its principal cities are Bridgeport, Stamford and Danbury.

The median home is worth $564,500, 70 percent above the national figure, which shapes what homeowners will spend on repairs and upgrades. On income, Bridgeport, CT sits at $114,565 per household, 42 percent above the national figure.

50.9% of adults finished a four-year degree or more (15 points above the US share). Bridgeport, CT has a median age of 41 (2.1 years above the national median). Homeownership stands at 66%, about the same as the US share. Of 523,352 people in the labor force, 6% are unemployed, about the same as the US share.

Relative to Connecticut, household income in Bridgeport, CT is 20 percent higher than the Connecticut figure, home values are 54 percent higher than the Connecticut figure, and businesses per 1,000 residents are 14 percent denser than the Connecticut figure.

The local business base

There are 26,896 employer businesses in Bridgeport, CT. Relative to population, 28.1 per 1,000 residents, 12 percent above the national figure. The busiest category listed below is restaurants (2,150 establishments). Of those, 1,643 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 6.1% share of the business base, 1 points above the US share.

Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.

The market over-indexes on landscaping services, personal care services, physicians' offices and beauty salons. Landscaping services are the widest gap, 774 of them, 2 times the national share. On the other side, general freight trucking, road and paving contractors, concrete contractors and roofing contractors are thin: fewer establishments per resident than the US pattern. General freight trucking are the widest shortfall at 105 establishments, about 28% of the US share. In line with the country: plumbing and HVAC contractors, electrical contractors and legal services.

Three categories dominate by count: restaurants at 2,150, physicians' offices at 903 and landscaping services at 774. Adjusted for population, restaurants are the thickest on the ground (224.8 per 100,000), with physicians' offices and landscaping services next. Across the groups, the home-services trades run 1.3 times the US share and trucking, storage, real estate and road construction about 58% of.

How to advertise in Bridgeport, CT

With landscaping services, personal care services and physicians' offices over-indexed, the cost of a click rises and so does the value of everything that happens after it: a page that loads fast, a number that is answered, a review profile that settles the comparison. For general freight trucking, road and paving contractors and concrete contractors the picture is the opposite. Fewer competing profiles means a complete listing, a fast site and a modest search budget can take a disproportionate share of the searches that exist. Incomes 42 percent above the national figure give room for premium service tiers; ads that lead with quality and speed rather than price tend to fit. Residents here are older than the US median (2.1 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone.