Advertising services for New York, NY

Income, homes and households

The metropolitan statistical area covers New York, Newark and Jersey City and spans New York and New Jersey.

The median home is worth $614,200, 85 percent above the national figure, which shapes what homeowners will spend on repairs and upgrades. Households here bring in a median of $99,155, 23 percent above the national figure.

The household mix in brief. 44.2% of adults over 25 hold a bachelor's degree or higher, 8 points above the US share. A labor force of 10,434,467 carries an unemployment rate of 6.8%, 2 points above the US share. Ownership: 51.5% of households own their home, 14 points below the US share. A older-than-average population: median age 39.5, 0.6 years above the national median.

How does that compare with the state as a whole? Income in New York, NY is 15 percent higher than the New York figure, the median home value is 45 percent higher than the New York figure, and business density is 4 percent denser than the New York figure; the full numbers are on the New York page.

The business landscape

There are 562,802 employer businesses in New York, NY. Business density is a first proxy for competition: 28.4 per 1,000 residents, 14 percent above the national figure. Of those, 24,744 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 4.4% share of the business base, about the same as the US share. The most numerous category on this page is restaurants at 45,519.

Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.

Crowded categories in New York, NY: grocery stores, real estate lessors, personal care services and beauty salons. At the top of that list, grocery stores number 12,828, 1.9 times the US share. By contrast roofing contractors, concrete contractors, automobile dealers and road and paving contractors are comparatively scarce in New York, NY. Roofing contractors show the largest gap, 626 locations, about 36% of what the national mix would give. Neither crowded nor thin: plumbing and HVAC contractors, electrical contractors and landscaping services.

Restaurants (45,519), personal care services (17,925) and physicians' offices (16,282) are the biggest categories by establishment count. Per 100,000 residents: restaurants 229.9, followed by personal care services and physicians' offices. The group picture: consumer services (restaurants, salons, child care, grocery) above the national pattern at 1.3 times, automotive businesses below it at about 73% of.

Reading the numbers as an advertiser

A crowded category like grocery stores, real estate lessors and personal care services rewards precision: exact-match search terms, service-area fencing, Local Services Ads where the trade is eligible, and a Business Profile that is answered daily. Broad campaigns get outspent. Scarcity in roofing contractors, concrete contractors and automobile dealers cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. With a median age 0.6 years above the national median, the classic path of search, reviews and a phone call still carries most of the business. At 51.5% owner-occupied, more residents rent than in the typical US market. Consumer home-services demand is thinner per household, and property managers become a worthwhile audience. Incomes 23 percent above the national figure give room for premium service tiers; ads that lead with quality and speed rather than price tend to fit.