Champaign, IL: 238,842 residents, 200th of 387 US metropolitan areas. It helps to know the ground before spending a marketing dollar; the numbers below are the ground.
Its principal cities are Champaign and Urbana.
The median household in Champaign, IL earns $65,528 a year, 19 percent below the national figure (the US median is $80,734). The median home is worth $201,700, 39 percent below the national figure, which shapes what homeowners will spend on repairs and upgrades. Both figures matter for pricing and for which offers land.
Who lives here matters as much as how many. Homeownership stands at 57.3%, 8 points below the US share. Median age 32, 6.9 years below the national median. Bachelor's degree or higher: 43.3% of adults, 8 points above the US share. Unemployment in the civilian labor force is 4.3%, about the same as the US share.
One more comparison, this time with Illinois: median income 21 percent lower than the Illinois figure, median home value 23 percent lower than the Illinois figure, business density 19 percent thinner than the Illinois figure.
There are 4,919 employer businesses in Champaign, IL. That is 20.6 establishments per 1,000 people, 18 percent below the national figure. Contractors in the home-services trades total 245, or 5% of the base, about the same as the US share.
| Category | Locations | Per 100k people | Local ÷ US share |
|---|---|---|---|
| Concrete foundation and structure contractors | 22 | 9.2 | 1.60× |
| Highway, street and bridge construction | 8 | 3.3 | 1.47× |
| Restaurants and other eating places | 478 | 200.1 | 1.31× |
| Landscaping services | 85 | 35.6 | 1.22× |
| Roofing contractors | 17 | 7.1 | 1.13× |
| Beauty salons | 56 | 23.4 | 1.13× |
| Child day care services | 51 | 21.4 | 1.06× |
| Lessors of real estate (all) | 81 | 33.9 | 1.01× |
| Plumbing, heating and air-conditioning contractors | 64 | 26.8 | 0.98× |
| Automobile dealers | 26 | 10.9 | 0.94× |
| General freight trucking | 62 | 26 | 0.90× |
| Dentists | 70 | 29.3 | 0.88× |
| Personal care services (all) | 83 | 34.8 | 0.88× |
| Other specialty trade contractors (paving, asphalt, fencing) | 22 | 9.2 | 0.87× |
| General automotive repair | 42 | 17.6 | 0.84× |
| Grocery and convenience retailers | 49 | 20.5 | 0.83× |
| Electrical contractors | 35 | 14.7 | 0.71× |
| Legal services | 71 | 29.7 | 0.67× |
| Physicians' offices | 73 | 30.6 | 0.57× |
| Self-storage facilities | 6 | 2.5 | 0.55× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
More common here than nationally: concrete contractors, road and paving contractors, restaurants and landscaping services. The sharpest example is concrete contractors: 22 establishments, 1.6 times the share seen nationally. On the other side, self-storage operators, physicians' offices, legal services and electrical contractors are thin: fewer establishments per resident than the US pattern. Self-storage operators are the clearest gap with 6 establishments, about 55% of the share they hold across the US. Plumbing and HVAC contractors, roofing contractors and specialty trade contractors track the US share closely.
Relative to population the leaders are restaurants (200.1 per 100,000 residents), landscaping services and personal care services. In absolute numbers restaurants lead with 478, followed by landscaping services at 85 and personal care services at 83. By sector, consumer services (restaurants, salons, child care, grocery) are the most over-represented at 1.2 times the US share; legal services are the least, at about 67% of.
Advertisers in concrete contractors, road and paving contractors and restaurants should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. Scarcity in self-storage operators, physicians' offices and legal services cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. A 57.3% ownership rate, under the national share, shifts part of the home-services market to landlords and management companies. Where income runs 19 percent below the national figure, financing and clear pricing belong in the ad itself, not on a later page. With a median age 6.9 years below the national median, expect more discovery through maps, short video and AI answers; search alone covers less of the market.
Services for a business advertising in Champaign, IL, picked from the full list.
Listing management for the map results that most local searches start and end with.
Site structure, pages and citations that earn organic placement in Champaign, IL.
A clean, fast site with one job: make the call happen.
Replies to reviews, written and posted for the business.
Service and area pages written to answer real questions.
Google search ads for the exact services and towns, tracked to the phone call.
Champaign, IL has 238,842 residents (US Census Bureau ACS 2024 5-year estimate), ranking 200th of 387 metropolitan areas.
The median household income in Champaign, IL is $65,528 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 4,919 employer establishments in Champaign, IL (County Business Patterns 2023), or 20.6 businesses per 1,000 residents.
The median home value in Champaign, IL is $201,700, and 57.3% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, road and paving contractors and restaurants have more establishments per resident than the US average; self-storage operators, physicians' offices and legal services have fewer in Champaign, IL.
Tell us the trade and the area; we will show you what the competition looks like and what it takes to be found.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.