A market of 259,459 residents, ranked 191st among the 387 metropolitan areas in the country. It helps to know the ground before spending a marketing dollar; the numbers below are the ground.
Household income runs $76,756 here, which is 5 percent below the national figure. Home values tell their own story; here the median is $289,100, 13 percent below the national figure. Both figures matter for pricing and for which offers land.
The household mix in brief. Owners occupy 55.3% of homes, 10 points below the US share. The median age is 33, 5.9 years below the national median, so this is a younger market than the country as a whole. 41.8% of adults over 25 hold a bachelor's degree or higher, 6 points above the US share. Of 151,561 people in the labor force, 3.3% are unemployed, 2 points below the US share.
Compared with North Dakota: income is about the same as the North Dakota figure, home values are 16 percent higher than the North Dakota figure, and business density is 13 percent thinner than the North Dakota figure.
The business base: 7,294 establishments with employees. Density runs 28.1 businesses for every 1,000 residents, 12 percent above the national figure. The home-services trades that most often advertise locally number 417 establishments, a 5.7% share, about the same as the US share.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Concrete foundation and structure contractors | 39 | 15 | 1.91× |
| Highway, street and bridge construction | 15 | 5.8 | 1.86× |
| Beauty salons | 108 | 41.6 | 1.47× |
| Child day care services | 105 | 40.5 | 1.46× |
| Electrical contractors | 102 | 39.3 | 1.40× |
| Personal care services (all) | 176 | 67.8 | 1.26× |
| Roofing contractors | 26 | 10 | 1.17× |
| Other specialty trade contractors (paving, asphalt, fencing) | 42 | 16.2 | 1.13× |
| General freight trucking | 115 | 44.3 | 1.12× |
| General automotive repair | 81 | 31.2 | 1.09× |
| Plumbing, heating and air-conditioning contractors | 105 | 40.5 | 1.08× |
| Landscaping services | 103 | 39.7 | 1.00× |
| Automobile dealers | 39 | 15 | 0.95× |
| Dentists | 103 | 39.7 | 0.87× |
| Restaurants and other eating places | 406 | 156.5 | 0.75× |
| Lessors of real estate (all) | 83 | 32 | 0.70× |
| Legal services | 95 | 36.6 | 0.60× |
| Grocery and convenience retailers | 40 | 15.4 | 0.46× |
| Physicians' offices | 64 | 24.7 | 0.34× |
| Self-storage facilities | 4 | 1.5 | 0.25× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
The market over-indexes on concrete contractors, road and paving contractors, beauty salons and child day care services. Concrete contractors are the widest gap, 39 of them, 1.9 times the national share. The thin end of the table is self-storage operators, physicians' offices, grocery stores and legal services. Self-storage operators are the clearest gap with 4 establishments, about 25% of the share they hold across the US. Roughly where the national mix would put them: plumbing and HVAC contractors, specialty trade contractors and landscaping services.
Scaled to residents, restaurants run 156.5 per 100,000, more than personal care services or general freight trucking. By raw count the largest categories here are restaurants (406), personal care services (176) and general freight trucking (115). Sector view: the home-services trades index at 1.2 times the national share, medical and dental practices at about half of.
Many competitors in concrete contractors, road and paving contractors and beauty salons means the auction is expensive and the map pack is crowded; the winners are the profiles with the freshest reviews and the pages that answer the search precisely. With self-storage operators, physicians' offices and grocery stores in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. The population is younger than the national median (5.9 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search. Homeownership of 55.3% is below the national share, so a larger part of the housing stock is managed by landlords and property managers; for home-services trades that argues for a commercial and property-management pitch alongside the consumer one.
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A clean, fast site with one job: make the call happen.
Review generation and monitoring across Google and the other places people check.
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Profile upkeep, posts, Q&A and photos on the listing customers see first.
Pages that answer the specific services-plus-place searches people in Fargo, ND use, built to be found.
Fargo, ND has 259,459 residents (US Census Bureau ACS 2024 5-year estimate), ranking 191st of 387 metropolitan areas.
The median household income in Fargo, ND is $76,756 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 7,294 employer establishments in Fargo, ND (County Business Patterns 2023), or 28.1 businesses per 1,000 residents.
The median home value in Fargo, ND is $289,100, and 55.3% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, road and paving contractors and beauty salons have more establishments per resident than the US average; self-storage operators, physicians' offices and grocery stores have fewer in Fargo, ND.
A short call, a free audit of your current listing and site, and a plan built on what actually competes in this market.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.