The Greeley, CO market, by the numbers

Who lives in Greeley, CO

This is the Greeley metropolitan area in Colorado.

A $97,097 median household income puts Greeley, CO 20 percent above the national figure. The median home is worth $471,700, 42 percent above the national figure, which shapes what homeowners will spend on repairs and upgrades. For a business that sells to homeowners, that combination sets the ceiling on what a job is worth.

The household mix in brief. Homeownership is 76% here, 11 points above the US share; that is the pool of people who hire roofers, plumbers and landscapers rather than calling a landlord. A younger-than-average population: median age 35.3, 3.6 years below the national median. The unemployment rate stands at 4.8%, about the same as the US share. A four-year degree or more: 33.2%, 2 points below the US share.

How does that compare with the state as a whole? Income in Greeley, CO is about the same as the Colorado figure, the median home value is 13 percent lower than the Colorado figure, and business density is 32 percent thinner than the Colorado figure; the full numbers are on the Colorado page.

Competition, counted

County Business Patterns counts 7,454 employer establishments in Greeley, CO. That works out to 21.3 businesses per 1,000 residents, 15 percent below the national figure (the national rate is 25 per 1,000). Contractors in the home-services trades total 680, or 9.1% of the base, 4 points above the US share. The table breaks out the categories that spend the most on local advertising; restaurants is the biggest of them at 447.

Index: local share of all establishments divided by the US share; above 1 means the trade is more common here than nationally.

Crowded categories in Greeley, CO: roofing contractors, concrete contractors, specialty trade contractors and electrical contractors. At the top of that list, roofing contractors number 65, 2.9 times the US share. Under-represented categories: legal services, grocery stores, physicians' offices and beauty salons. With 64 locations, legal services sit at about 40% of the national share. In line with the country: general automotive repair, automobile dealers and child day care services.

Per resident the densest are restaurants at 127.6 per 100,000 people, then landscaping services and general freight trucking. Three categories dominate by count: restaurants at 447, landscaping services at 177 and general freight trucking at 164. Taken as groups, the strongest relative to the US mix are the home-services trades (1.9 times the national share) and the weakest are legal services (about 40% of).

What this means for advertising here

In the crowded trades (roofing contractors, concrete contractors and specialty trade contractors) the map pack decides more calls than the ads do. Business Profile completeness, review volume and review recency become the separating factors, and paid search has to be tight rather than broad. For legal services, grocery stores and physicians' offices the picture is the opposite. Fewer competing profiles means a complete listing, a fast site and a modest search budget can take a disproportionate share of the searches that exist. With 76% of homes owner-occupied, the people searching for a plumber or a roofer here are usually the ones paying the bill, which shortens the sales cycle. Incomes 20 percent above the national figure give room for premium service tiers; ads that lead with quality and speed rather than price tend to fit. The population is younger than the national median (3.6 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search.