Home to 311,807 people, Kennewick, WA is the 166th-largest of the 387 US metropolitan areas. Census figures on income, housing, education and the local business mix, and what they imply for a business advertising here.
Officially the Kennewick-Richland, WA metropolitan statistical area, it takes in Kennewick and Richland.
Homes are valued at a median of $397,900 against $332,700 nationally, 20 percent above the national figure. Households here bring in a median of $89,010, 10 percent above the national figure.
The household mix in brief. The civilian labor force numbers 148,087 people with unemployment at 5.4%, about the same as the US share. A four-year degree or more: 29.6%, 6 points below the US share. The median age is 34.6, 4.3 years below the national median, so this is a younger market than the country as a whole. 68.5% of homes are lived in by their owners, 3 points above the US share.
Against the state as a whole, the median income is 9 percent lower than the Washington figure, the median home value is 30 percent lower than the Washington figure, and the number of businesses per resident is 14 percent thinner than the Washington figure; see the Washington page for the full figures.
6,928 businesses with employees operate in Kennewick, WA. Business density is a first proxy for competition: 22.2 per 1,000 residents, 11 percent below the national figure. 438 of them are home-services contractors, 6.3% of everything, 2 points above the US share. The single largest category in the table below is restaurants, with 525 locations.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Highway, street and bridge construction | 7 | 2.2 | 0.91× |
| Self-storage facilities | 21 | 6.7 | 1.37× |
| Other specialty trade contractors (paving, asphalt, fencing) | 42 | 13.5 | 1.19× |
| Roofing contractors | 45 | 14.4 | 2.13× |
| Automobile dealers | 45 | 14.4 | 1.15× |
| General automotive repair | 53 | 17 | 0.75× |
| Concrete foundation and structure contractors | 55 | 17.6 | 2.84× |
| Beauty salons | 59 | 18.9 | 0.85× |
| Electrical contractors | 78 | 25 | 1.13× |
| Grocery and convenience retailers | 78 | 25 | 0.94× |
| Legal services | 79 | 25.3 | 0.53× |
| Plumbing, heating and air-conditioning contractors | 90 | 28.9 | 0.98× |
| Lessors of real estate (all) | 99 | 31.8 | 0.88× |
| Child day care services | 120 | 38.5 | 1.76× |
| Dentists | 124 | 39.8 | 1.10× |
| Landscaping services | 128 | 41.1 | 1.31× |
| General freight trucking | 132 | 42.3 | 1.36× |
| Personal care services (all) | 143 | 45.9 | 1.07× |
| Physicians' offices | 173 | 55.5 | 0.96× |
| Restaurants and other eating places | 525 | 168.4 | 1.02× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
Where competition is thickest: concrete contractors, roofing contractors, child day care services and self-storage operators all hold a larger share of the local base than they do nationally. Concrete contractors show it most, with 55 establishments, 2.8 times the share nationwide. Fewer than the national pattern would suggest: legal services, general automotive repair and beauty salons. Legal services show the largest gap, 79 locations, about half of what the national mix would give. Close to the national mix: plumbing and HVAC contractors, electrical contractors and road and paving contractors.
By raw count the largest categories here are restaurants (525), physicians' offices (173) and personal care services (143). Relative to population the leaders are restaurants (168.4 per 100,000 residents), physicians' offices and personal care services. Across the groups, the home-services trades run 1.3 times the US share and legal services about half of.
For concrete contractors, roofing contractors and child day care services, expect the Google Ads auction to be contested: more advertisers per search means higher cost per click and a real premium on ad relevance, landing-page quality and call tracking that proves which keywords produce jobs. With legal services, general automotive repair and beauty salons in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. Incomes 10 percent above the national figure give room for premium service tiers; ads that lead with quality and speed rather than price tend to fit. High homeownership (68.5%) means a large pool of people who pay for their own repairs, replacements and yard work, which favors the home-services trades in this market. The population is younger than the national median (4.3 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search.
Where to start in Kennewick, WA, based on the competition profile above.
Search optimization aimed at the local queries that produce calls.
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Content for the site, planned around what people search.
Being the answer when people ask an AI assistant who to call in Kennewick, WA.
Search campaigns built around the searches people in Kennewick, WA actually type, with the geography fenced to where the work is.
Keeping the Business Profile complete, current and answered so it earns the map placement.
Kennewick, WA has 311,807 residents (US Census Bureau ACS 2024 5-year estimate), ranking 166th of 387 metropolitan areas.
The median household income in Kennewick, WA is $89,010 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 6,928 employer establishments in Kennewick, WA (County Business Patterns 2023), or 22.2 businesses per 1,000 residents.
The median home value in Kennewick, WA is $397,900, and 68.5% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, roofing contractors and child day care services have more establishments per resident than the US average; legal services, general automotive repair and beauty salons have fewer in Kennewick, WA.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.