7.82 million people live in Washington, which places it 13th of the 51 states (with the District of Columbia). People, homes, work, and the shape of the local business landscape, drawn from public data.
Across Washington there are 11 metropolitan areas with their own profiles on this site; Seattle-Tacoma-Bellevue, WA is the largest at 4.06 million residents.
Income in Washington: a median of $98,141 per household against $80,734 nationally, so 22 percent above the national figure. The median home is worth $564,600, 70 percent above the national figure, which shapes what homeowners will spend on repairs and upgrades.
Age and education shape how people search and who answers the phone. A four-year degree or more: 39.6%, 4 points above the US share. The median resident is 38.3 years old, 0.6 years below the national median. Owner-occupied housing 63.8%, 1 points below the US share, which is the figure home-service advertisers should watch. Unemployment in the civilian labor force is 5.1%, about the same as the US share.
Against its largest metro, the median income is 15 percent lower than the Seattle metro figure, the median home value is 21 percent lower than the Seattle metro figure, and the number of businesses per resident is 5 percent thinner than the Seattle metro figure; see the Seattle-Tacoma-Bellevue, WA page for the full figures.
The establishment count for Washington is 202,177. Set against the population that is 25.9 per 1,000 residents, 4 percent above the national figure, against 25 nationally. Home-services trades account for 10,404 of them (5.1% of all establishments, about the same as the US share).
| Category | Locations | Per 100k people | Local ÷ US share |
|---|---|---|---|
| Restaurants and other eating places | 15,030 | 192.3 | 1.01× |
| Personal care services (all) | 4,412 | 56.4 | 1.14× |
| Lessors of real estate (all) | 3,757 | 48.1 | 1.14× |
| Legal services | 3,718 | 47.6 | 0.85× |
| Dentists | 3,633 | 46.5 | 1.11× |
| Landscaping services | 3,194 | 40.9 | 1.12× |
| Physicians' offices | 3,154 | 40.4 | 0.60× |
| General freight trucking | 2,648 | 33.9 | 0.93× |
| Child day care services | 2,386 | 30.5 | 1.20× |
| Grocery and convenience retailers | 2,265 | 29 | 0.94× |
| Plumbing, heating and air-conditioning contractors | 2,242 | 28.7 | 0.83× |
| Beauty salons | 2,168 | 27.7 | 1.07× |
| Electrical contractors | 2,142 | 27.4 | 1.06× |
| General automotive repair | 1,734 | 22.2 | 0.85× |
| Roofing contractors | 990 | 12.7 | 1.60× |
| Other specialty trade contractors (paving, asphalt, fencing) | 960 | 12.3 | 0.93× |
| Automobile dealers | 925 | 11.8 | 0.81× |
| Concrete foundation and structure contractors | 876 | 11.2 | 1.55× |
| Self-storage facilities | 535 | 6.8 | 1.19× |
| Highway, street and bridge construction | 237 | 3 | 1.06× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
The market over-indexes on roofing contractors, concrete contractors, child day care services and self-storage operators. Roofing contractors stand out with 990 locations, 1.6 times what the national mix would predict. Thinner than the national mix are physicians' offices, automobile dealers, plumbing and HVAC contractors and general automotive repair. Physicians' offices: 3,154 establishments, about 60% of the national share. Neither crowded nor thin: electrical contractors, specialty trade contractors and landscaping services.
Relative to population the leaders are restaurants (192.3 per 100,000 residents), personal care services and real estate lessors. By raw count the largest categories here are restaurants (15,030), personal care services (4,412) and real estate lessors (3,757). Taken as groups, the strongest relative to the US mix are the home-services trades (about the same as the national share) and the weakest are medical and dental practices (about 79% of).
Many competitors in roofing contractors, concrete contractors and child day care services means the auction is expensive and the map pack is crowded; the winners are the profiles with the freshest reviews and the pages that answer the search precisely. For physicians' offices, automobile dealers and plumbing and HVAC contractors, the opportunity is coverage. Few competitors means the business that shows up for every nearby town and every variant of the search collects most of it. With income 22 percent above the national figure, the message can lead on quality, warranty and speed rather than the lowest price. The population is younger than the national median (0.6 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search.
Matched to the data: the services most likely to earn their cost in Washington.
Pages that answer the specific services-plus-place searches people in Washington use, built to be found.
Design and build of a site that turns local traffic into leads.
Call and form tracking so every campaign is judged on leads, not clicks.
An answering service that books and qualifies rather than sending callers to voicemail.
Google search ads for the exact services and towns, tracked to the phone call.
Listing management for the map results that most local searches start and end with.
Tell us the trade and the area; we will show you what the competition looks like and what it takes to be found.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023.