Montgomery, AL has 386,024 residents and sits 143rd among the 387 US metropolitan areas by population. People, homes, work, and the shape of the local business landscape, drawn from public data.
This is the Montgomery metropolitan area in Alabama.
The median home is worth $191,900, 42 percent below the national figure, which shapes what homeowners will spend on repairs and upgrades. The typical household income is $64,010, 21 percent below the national figure. For a business that sells to homeowners, that combination sets the ceiling on what a job is worth.
Age and education shape how people search and who answers the phone. A younger-than-average population: median age 38, 0.9 years below the national median. Owner-occupied housing 65.4%, about the same as the US share, which is the figure home-service advertisers should watch. A labor force of 176,428 carries an unemployment rate of 5.1%, about the same as the US share. Bachelor's degree or higher: 30.9% of adults, 5 points below the US share.
One more comparison, this time with Alabama: median income about the same as the Alabama figure, median home value 9 percent lower than the Alabama figure, business density about the same as the Alabama figure.
The establishment count for Montgomery, AL is 7,970. That is 20.6 establishments per 1,000 people, 18 percent below the national figure. Of those, 331 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 4.2% share of the business base, about the same as the US share. The most numerous category on this page is restaurants at 628.
| Category | Locations | Per 100k people | Local ÷ US share |
|---|---|---|---|
| Landscaping services | 81 | 21 | 0.72× |
| Other specialty trade contractors (paving, asphalt, fencing) | 30 | 7.8 | 0.74× |
| Personal care services (all) | 117 | 30.3 | 0.76× |
| Beauty salons | 62 | 16.1 | 0.77× |
| Highway, street and bridge construction | 7 | 1.8 | 0.79× |
| General automotive repair | 65 | 16.8 | 0.80× |
| Dentists | 105 | 27.2 | 0.81× |
| General freight trucking | 91 | 23.6 | 0.81× |
| Grocery and convenience retailers | 79 | 20.5 | 0.83× |
| Concrete foundation and structure contractors | 20 | 5.2 | 0.90× |
| Plumbing, heating and air-conditioning contractors | 100 | 25.9 | 0.94× |
| Electrical contractors | 75 | 19.4 | 0.94× |
| Physicians' offices | 212 | 54.9 | 1.02× |
| Roofing contractors | 25 | 6.5 | 1.03× |
| Restaurants and other eating places | 628 | 162.7 | 1.07× |
| Lessors of real estate (all) | 142 | 36.8 | 1.09× |
| Legal services | 200 | 51.8 | 1.16× |
| Child day care services | 103 | 26.7 | 1.32× |
| Automobile dealers | 60 | 15.5 | 1.34× |
| Self-storage facilities | 34 | 8.8 | 1.92× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
The market over-indexes on self-storage operators, automobile dealers, child day care services and legal services. Self-storage operators stand out with 34 locations, 1.9 times what the national mix would predict. Fewer than the national pattern would suggest: landscaping services, specialty trade contractors, personal care services and beauty salons. Landscaping services are the thinnest at 81, about 72% of the national share. Plumbing and HVAC contractors, roofing contractors and electrical contractors track the US share closely.
The most numerous of the listed trades: restaurants with 628 establishments, then physicians' offices (212) and legal services (200). Adjusted for population, restaurants are the thickest on the ground (162.7 per 100,000), with physicians' offices and legal services next. Sector view: legal services index at 1.2 times the national share, the home-services trades at about the same as.
Because self-storage operators, automobile dealers and child day care services are over-represented, a new entrant in those categories competes for a fixed pool of searches against many established profiles. Reviews, photos, response time and a page that answers the exact query are what move the needle; simply outbidding is expensive. In landscaping services, specialty trade contractors and personal care services, the shortage of local establishments is an opening: the searches are there, the competition for them is not, and a listing that ranks plus a page that converts can own the category quickly. Incomes 21 percent below the national figure mean value and clarity carry the message; offers should be plain and the path to a call short. The population is younger than the national median (0.9 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search.
The services that fit this market, given the numbers above. Each links to the full description.
Pay-per-lead placements at the very top of results for eligible trades.
Measurement that ties spend to phone calls and form fills.
Paid search that shows up when someone in Montgomery, AL is ready to call, not just browsing.
Management of the Google listing that decides the map pack.
Pages that answer the specific services-plus-place searches people in Montgomery, AL use, built to be found.
Design and build of a site that turns local traffic into leads.
Montgomery, AL has 386,024 residents (US Census Bureau ACS 2024 5-year estimate), ranking 143rd of 387 metropolitan areas.
The median household income in Montgomery, AL is $64,010 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 7,970 employer establishments in Montgomery, AL (County Business Patterns 2023), or 20.6 businesses per 1,000 residents.
The median home value in Montgomery, AL is $191,900, and 65.4% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), self-storage operators, automobile dealers and child day care services have more establishments per resident than the US average; landscaping services, specialty trade contractors and personal care services have fewer in Montgomery, AL.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.