With 1.39 million residents, New Hampshire ranks 41st among the 51 states (with the District of Columbia). This page lays out the income and housing picture and a trade-by-trade look at the competition.
Statewide numbers first; the 1 metro pages linked below carry the same breakdown for each market. The biggest of them, Manchester-Nashua, NH, holds 426,378 residents.
Households here bring in a median of $99,031, 23 percent above the national figure. The typical owner-occupied home is valued at $402,500, 21 percent above the national figure. Together they say a good deal about the ticket sizes a local business can expect.
Homeownership stands at 72.8%, 8 points above the US share. Of 775,826 people in the labor force, 3.3% are unemployed, 2 points below the US share. Among adults 25 and over, 40.6% have at least a bachelor's degree, 5 points above the US share. A older-than-average population: median age 43.3, 4.4 years above the national median.
New Hampshire versus Manchester-Nashua, NH: income 4 percent lower than the Manchester metro figure, home values 4 percent lower than the Manchester metro figure, business density 9 percent denser than the Manchester metro figure.
County Business Patterns counts 39,298 employer establishments in New Hampshire. Per 1,000 people that is 28.2, 13 percent above the national figure. 2,904 of them are home-services contractors, 7.4% of everything, 3 points above the US share.
| Category | Locations | Per 100k people | Local ÷ US share |
|---|---|---|---|
| Landscaping services | 1,027 | 73.6 | 1.85× |
| Electrical contractors | 682 | 48.9 | 1.74× |
| General automotive repair | 657 | 47.1 | 1.65× |
| Highway, street and bridge construction | 65 | 4.7 | 1.49× |
| Plumbing, heating and air-conditioning contractors | 776 | 55.6 | 1.48× |
| Automobile dealers | 327 | 23.4 | 1.48× |
| Concrete foundation and structure contractors | 135 | 9.7 | 1.23× |
| Self-storage facilities | 104 | 7.5 | 1.19× |
| Child day care services | 447 | 32 | 1.16× |
| Other specialty trade contractors (paving, asphalt, fencing) | 209 | 15 | 1.04× |
| Restaurants and other eating places | 2,989 | 214.3 | 1.03× |
| Beauty salons | 403 | 28.9 | 1.02× |
| Grocery and convenience retailers | 479 | 34.3 | 1.02× |
| Personal care services (all) | 760 | 54.5 | 1.01× |
| Dentists | 586 | 42 | 0.92× |
| Lessors of real estate (all) | 534 | 38.3 | 0.83× |
| Physicians' offices | 714 | 51.2 | 0.70× |
| Legal services | 583 | 41.8 | 0.68× |
| Roofing contractors | 75 | 5.4 | 0.63× |
| General freight trucking | 205 | 14.7 | 0.37× |
Index: local share of all establishments divided by the US share; above 1 means the trade is more common here than nationally.
Some trades are heavier here than in the country at large: landscaping services, electrical contractors, general automotive repair and road and paving contractors. At the top of that list, landscaping services number 1,027, 1.9 times the US share. On the other side, general freight trucking, roofing contractors, legal services and physicians' offices are thin: fewer establishments per resident than the US pattern. General freight trucking: 205 establishments, about 37% of the national share. Roughly where the national mix would put them: specialty trade contractors, dentists and restaurants.
Scaled to residents, restaurants run 214.3 per 100,000, more than landscaping services or plumbing and HVAC contractors. By raw count the largest categories here are restaurants (2,989), landscaping services (1,027) and plumbing and HVAC contractors (776). The group picture: automotive businesses above the national pattern at 1.6 times, legal services below it at about 68% of.
A crowded category like landscaping services, electrical contractors and general automotive repair rewards precision: exact-match search terms, service-area fencing, Local Services Ads where the trade is eligible, and a Business Profile that is answered daily. Broad campaigns get outspent. A business in general freight trucking, roofing contractors and legal services enters a lightly contested auction. That is the time to build organic visibility and a review base before the category fills in. A median age 4.4 years above the national median means a larger share of customers who still start with a Google search and read reviews before calling, so the search-plus-reviews stack earns its keep. Household income 23 percent above the national figure supports higher ticket sizes, which is why premium positioning and financing offers tend to work in this market. High homeownership (72.8%) means a large pool of people who pay for their own repairs, replacements and yard work, which favors the home-services trades in this market.
Six places to begin in New Hampshire; the complete list is one click away.
A fast site with the services, the area served and a clear way to call or book.
Service and area pages written to answer real questions.
Display and retargeting across the sites people in New Hampshire read.
Google search ads for the exact services and towns, tracked to the phone call.
The map listing, kept accurate, photographed and posted to every week.
Pages that answer the specific services-plus-place searches people in New Hampshire use, built to be found.
Tell us the trade and the area; we will show you what the competition looks like and what it takes to be found.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023.