Manchester, NH: 426,378 residents, 127th of 387 US metropolitan areas. Census figures on income, housing, education and the local business mix, and what they imply for a business advertising here.
The metropolitan statistical area covers Manchester and Nashua.
Home values tell their own story; here the median is $421,100, 27 percent above the national figure. A $103,545 median household income puts Manchester, NH 28 percent above the national figure. For a business that sells to homeowners, that combination sets the ceiling on what a job is worth.
Owners occupy 67.4% of homes, 2 points above the US share. Work: 248,267 in the labor force, 3.1% unemployed (2 points below the US share). 41.5% of adults finished a four-year degree or more (6 points above the US share). The median age is 41, 2.1 years above the national median, so this is a older market than the country as a whole.
Against the state as a whole, the median income is 5 percent higher than the New Hampshire figure, the median home value is 5 percent higher than the New Hampshire figure, and the number of businesses per resident is 8 percent thinner than the New Hampshire figure; see the New Hampshire page for the full figures.
How crowded is the market overall? Manchester, NH has 11,028 employer establishments. Set against the population that is 25.9 per 1,000 residents, 4 percent above the national figure, against 25 nationally. 768 of them are home-services contractors, 7% of everything, 2 points above the US share. The most numerous category on this page is restaurants at 810.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Electrical contractors | 182 | 42.7 | 1.66× |
| General automotive repair | 186 | 43.6 | 1.66× |
| Landscaping services | 245 | 57.5 | 1.57× |
| Automobile dealers | 90 | 21.1 | 1.45× |
| Plumbing, heating and air-conditioning contractors | 206 | 48.3 | 1.40× |
| Concrete foundation and structure contractors | 42 | 9.9 | 1.36× |
| Personal care services (all) | 252 | 59.1 | 1.19× |
| Other specialty trade contractors (paving, asphalt, fencing) | 65 | 15.2 | 1.15× |
| Child day care services | 122 | 28.6 | 1.13× |
| Beauty salons | 125 | 29.3 | 1.13× |
| Dentists | 198 | 46.4 | 1.11× |
| Self-storage facilities | 26 | 6.1 | 1.06× |
| Grocery and convenience retailers | 139 | 32.6 | 1.05× |
| Restaurants and other eating places | 810 | 190 | 0.99× |
| Highway, street and bridge construction | 12 | 2.8 | 0.98× |
| Legal services | 212 | 49.7 | 0.89× |
| Physicians' offices | 253 | 59.3 | 0.88× |
| Lessors of real estate (all) | 155 | 36.4 | 0.86× |
| Roofing contractors | 28 | 6.6 | 0.83× |
| General freight trucking | 64 | 15 | 0.41× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Crowded categories in Manchester, NH: electrical contractors, general automotive repair, landscaping services and automobile dealers. Electrical contractors lead at 182 establishments, 1.7 times the US share. On the other side, general freight trucking and roofing contractors are thin: fewer establishments per resident than the US pattern. General freight trucking show the largest gap, 64 locations, about 41% of what the national mix would give. Neither crowded nor thin: road and paving contractors, dentists and physicians' offices.
The most numerous of the listed trades: restaurants with 810 establishments, then physicians' offices (253) and personal care services (252). Scaled to residents, restaurants run 190 per 100,000, more than physicians' offices or personal care services. By sector, automotive businesses are the most over-represented at 1.6 times the US share; trucking, storage, real estate and road construction are the least, at about 69% of.
Many competitors in electrical contractors, general automotive repair and landscaping services means the auction is expensive and the map pack is crowded; the winners are the profiles with the freshest reviews and the pages that answer the search precisely. In general freight trucking and roofing contractors, the shortage of local establishments is an opening: the searches are there, the competition for them is not, and a listing that ranks plus a page that converts can own the category quickly. A median age 2.1 years above the national median means a larger share of customers who still start with a Google search and read reviews before calling, so the search-plus-reviews stack earns its keep. Incomes 28 percent above the national figure give room for premium service tiers; ads that lead with quality and speed rather than price tend to fit.
Six places to begin in Manchester, NH; the complete list is one click away.
A website that loads fast, states the offer and gets the visitor to the phone.
Google Guaranteed placements above the ads for the home-service and legal categories that qualify.
Measurement that ties spend to phone calls and form fills.
Paid search that shows up when someone in Manchester, NH is ready to call, not just browsing.
Listing management for the map results that most local searches start and end with.
Pages that answer the specific services-plus-place searches people in Manchester, NH use, built to be found.
Manchester, NH has 426,378 residents (US Census Bureau ACS 2024 5-year estimate), ranking 127th of 387 metropolitan areas.
The median household income in Manchester, NH is $103,545 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 11,028 employer establishments in Manchester, NH (County Business Patterns 2023), or 25.9 businesses per 1,000 residents.
The median home value in Manchester, NH is $421,100, and 67.4% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), electrical contractors, general automotive repair and landscaping services have more establishments per resident than the US average; general freight trucking and roofing contractors have fewer in Manchester, NH.
We will look at your Business Profile, your site and your current ads, then say plainly what to fix first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.