With 1.46 million residents, Oklahoma City, OK ranks 42nd among the 387 metropolitan areas. Below: who lives here, which trades are crowded, and where a local advertiser can gain ground.
The metropolitan statistical area is centered on Oklahoma City, Oklahoma.
The median household in Oklahoma City, OK earns $72,094 a year, 11 percent below the national figure (the US median is $80,734). Homes are valued at a median of $230,000 against $332,700 nationally, 31 percent below the national figure. Both figures matter for pricing and for which offers land.
Who lives here matters as much as how many. The unemployment rate stands at 4.7%, about the same as the US share. Education: 34.1% with a bachelor's or higher, 2 points below the US share. Oklahoma City, OK has a median age of 36 (2.9 years below the national median). Owner-occupied housing 63.6%, 2 points below the US share, which is the figure home-service advertisers should watch.
Oklahoma City, OK versus Oklahoma: income 11 percent higher than the Oklahoma figure, home values 15 percent higher than the Oklahoma figure, business density 8 percent denser than the Oklahoma figure.
County Business Patterns counts 37,835 employer establishments in Oklahoma City, OK. Set against the population that is 25.9 per 1,000 residents, 4 percent above the national figure, against 25 nationally. The busiest category listed below is restaurants (2,756 establishments). Home-services trades account for 2,070 of them (5.5% of all establishments, about the same as the US share).
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Highway, street and bridge construction | 52 | 3.6 | 1.24× |
| Self-storage facilities | 121 | 8.3 | 1.44× |
| Concrete foundation and structure contractors | 144 | 9.8 | 1.36× |
| Other specialty trade contractors (paving, asphalt, fencing) | 154 | 10.5 | 0.80× |
| Grocery and convenience retailers | 210 | 14.4 | 0.46× |
| Automobile dealers | 227 | 15.5 | 1.07× |
| Roofing contractors | 229 | 15.6 | 1.98× |
| Beauty salons | 296 | 20.2 | 0.78× |
| General automotive repair | 305 | 20.8 | 0.79× |
| General freight trucking | 392 | 26.8 | 0.74× |
| Child day care services | 398 | 27.2 | 1.07× |
| Landscaping services | 426 | 29.1 | 0.80× |
| Electrical contractors | 476 | 32.5 | 1.26× |
| Personal care services (all) | 499 | 34.1 | 0.69× |
| Lessors of real estate (all) | 585 | 40 | 0.95× |
| Plumbing, heating and air-conditioning contractors | 641 | 43.8 | 1.27× |
| Dentists | 654 | 44.7 | 1.07× |
| Physicians' offices | 1,200 | 82 | 1.22× |
| Legal services | 1,257 | 85.9 | 1.53× |
| Restaurants and other eating places | 2,756 | 188.3 | 0.98× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Some trades are heavier here than in the country at large: roofing contractors, legal services, self-storage operators and concrete contractors. Roofing contractors stand out with 229 locations, 2 times what the national mix would predict. By contrast grocery stores, personal care services, general freight trucking and beauty salons are comparatively scarce in Oklahoma City, OK. Grocery stores show the largest gap, 210 locations, about half of what the national mix would give. Automobile dealers, dentists and restaurants track the US share closely.
Adjusted for population, restaurants are the thickest on the ground (188.3 per 100,000), with legal services and physicians' offices next. By raw count the largest categories here are restaurants (2,756), legal services (1,257) and physicians' offices (1,200). Sector view: legal services index at 1.5 times the national share, consumer services (restaurants, salons, child care, grocery) at about the same as.
When roofing contractors, legal services and self-storage operators are this common, customers compare. That makes the review profile and the speed of the first reply the deciding factors, and it makes conversion tracking essential so budget flows to the searches that turn into booked work. Where the base is thin (grocery stores, personal care services and general freight trucking), reach beats refinement: cover the service-plus-place searches across the whole area, because there are few competitors to split them with. With household income 11 percent below the national figure, price transparency and financing matter more in the ad copy, and a phone call is usually the conversion to optimize for. The population is younger than the national median (2.9 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search.
The services that fit this market, given the numbers above. Each links to the full description.
Pages that answer the specific services-plus-place searches people in Oklahoma City, OK use, built to be found.
A site built to convert a local search into a phone call or a form.
Call and form tracking so every campaign is judged on leads, not clicks.
Calls answered when the crew is on a job or the office is closed.
Search campaigns built around the searches people in Oklahoma City, OK actually type, with the geography fenced to where the work is.
Listing management for the map results that most local searches start and end with.
Oklahoma City, OK has 1.46 million residents (US Census Bureau ACS 2024 5-year estimate), ranking 42nd of 387 metropolitan areas.
The median household income in Oklahoma City, OK is $72,094 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 37,835 employer establishments in Oklahoma City, OK (County Business Patterns 2023), or 25.9 businesses per 1,000 residents.
The median home value in Oklahoma City, OK is $230,000, and 63.6% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), roofing contractors, legal services and self-storage operators have more establishments per resident than the US average; grocery stores, personal care services and general freight trucking have fewer in Oklahoma City, OK.
A short call, a free audit of your current listing and site, and a plan built on what actually competes in this market.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.