Advertising services across Oklahoma

Who lives in Oklahoma

The state contains 4 metro areas, from Oklahoma City, OK (1.46 million people) down to the smallest listed at the end of this page.

The median household in Oklahoma earns $65,039 a year, 19 percent below the national figure (the US median is $80,734). The typical owner-occupied home is valued at $199,800, 40 percent below the national figure.

Unemployment in the civilian labor force is 5%, about the same as the US share. The median age is 37, 1.9 years below the national median, so this is a younger market than the country as a whole. 28.3% of adults finished a four-year degree or more (7 points below the US share). Ownership: 65.8% of households own their home, about the same as the US share.

Against its largest metro, the median income is 10 percent lower than the Oklahoma City metro figure, the median home value is 13 percent lower than the Oklahoma City metro figure, and the number of businesses per resident is 8 percent thinner than the Oklahoma City metro figure; see the Oklahoma City, OK page for the full figures.

Competition, counted

96,402 businesses with employees operate in Oklahoma. Business density is a first proxy for competition: 23.9 per 1,000 residents, 4 percent below the national figure. Home-services trades account for 4,937 of them (5.1% of all establishments, about the same as the US share). The most numerous category on this page is restaurants at 6,882.

Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.

More common here than nationally: roofing contractors, road and paving contractors, self-storage operators and concrete contractors. Roofing contractors are the widest gap, 409 of them, 1.4 times the national share. By contrast grocery stores, personal care services, beauty salons and landscaping services are comparatively scarce in Oklahoma. Grocery stores show the largest gap, 683 locations, about 59% of what the national mix would give. In line with the country: general automotive repair, dentists and physicians' offices.

Per resident the densest are restaurants at 170.8 per 100,000 people, then legal services and physicians' offices. The most numerous of the listed trades: restaurants with 6,882 establishments, then legal services (2,529) and physicians' offices (2,492). Sector view: legal services index at 1.2 times the national share, consumer services (restaurants, salons, child care, grocery) at about the same as.

Reading the numbers as an advertiser

In the crowded trades (roofing contractors, road and paving contractors and self-storage operators) the map pack decides more calls than the ads do. Business Profile completeness, review volume and review recency become the separating factors, and paid search has to be tight rather than broad. Thin categories such as grocery stores, personal care services and beauty salons are where the market has room. The searches still happen; there are simply fewer businesses answering them, so the first well-presented operator tends to collect the calls. Incomes 19 percent below the national figure mean value and clarity carry the message; offers should be plain and the path to a call short. Younger residents (median age 1.9 years below the national median) split their attention between search, social feeds and AI assistants, so the presence has to be in all three.