By population St. Louis, MO is 21st of 387 US metropolitan areas, with 2.81 million residents. Households, home values, education, business density, and which trades are already crowded, all from Census data.
The median household in St. Louis, MO earns $80,196 a year, in line with the national figure (the US median is $80,734). The median home value of $244,800 is 26 percent below the national figure.
The household mix in brief. Age first: the median is 39.9, 1 years above the national median. Ownership: 70.4% of households own their home, 5 points above the US share. Unemployment 4.2%, 1 points below the US share. 38.2% of adults over 25 hold a bachelor's degree or higher, 2 points above the US share.
Set against the state as a whole (Missouri), household income here is 13 percent higher than the Missouri figure, the median home value is 6 percent higher than the Missouri figure, and the business base per resident is about the same as the Missouri figure.
County Business Patterns counts 69,470 employer establishments in St. Louis, MO. Set against the population that is 24.7 per 1,000 residents, in line with the national figure, against 25 nationally. The most numerous category on this page is restaurants at 4,893. Home-services contractors make up 3,302 of those establishments, 4.8% of the total, about the same as the US share.
| Trade | Establishments | Per 100,000 residents | vs US mix |
|---|---|---|---|
| Other specialty trade contractors (paving, asphalt, fencing) | 439 | 15.6 | 1.24× |
| Roofing contractors | 242 | 8.6 | 1.14× |
| Landscaping services | 1,092 | 38.8 | 1.11× |
| General automotive repair | 776 | 27.6 | 1.10× |
| Concrete foundation and structure contractors | 212 | 7.5 | 1.09× |
| Physicians' offices | 1,905 | 67.8 | 1.05× |
| Automobile dealers | 406 | 14.4 | 1.04× |
| Highway, street and bridge construction | 79 | 2.8 | 1.03× |
| Legal services | 1,532 | 54.5 | 1.02× |
| Child day care services | 660 | 23.5 | 0.97× |
| Restaurants and other eating places | 4,893 | 174.1 | 0.95× |
| Self-storage facilities | 147 | 5.2 | 0.95× |
| Beauty salons | 654 | 23.3 | 0.94× |
| General freight trucking | 888 | 31.6 | 0.91× |
| Dentists | 1,017 | 36.2 | 0.90× |
| Plumbing, heating and air-conditioning contractors | 806 | 28.7 | 0.87× |
| Personal care services (all) | 1,153 | 41 | 0.86× |
| Lessors of real estate (all) | 921 | 32.8 | 0.81× |
| Electrical contractors | 511 | 18.2 | 0.74× |
| Grocery and convenience retailers | 602 | 21.4 | 0.73× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
The market over-indexes on specialty trade contractors. Specialty trade contractors are the clearest case: 439 establishments, 1.2 times the share they hold nationally. Under-represented categories: grocery stores, electrical contractors and real estate lessors. Grocery stores are the widest shortfall at 602 establishments, about 73% of the US share. Roughly where the national mix would put them: plumbing and HVAC contractors, roofing contractors and concrete contractors.
On a per-capita basis restaurants come first at 174.1 per 100,000, ahead of physicians' offices and legal services. By raw count the largest categories here are restaurants (4,893), physicians' offices (1,905) and legal services (1,532). Sector view: automotive businesses index at about the same as the national share, trucking, storage, real estate and road construction at about the same as.
specialty trade contractors face a full field here. Each new review, each answered call and each page that matches a specific search is a small edge, and the edges add up. Thin categories such as grocery stores, electrical contractors and real estate lessors are where the market has room. The searches still happen; there are simply fewer businesses answering them, so the first well-presented operator tends to collect the calls. High homeownership (70.4%) means a large pool of people who pay for their own repairs, replacements and yard work, which favors the home-services trades in this market. An older-than-average market (median age 1 years above the national median) responds to search results, review counts and a phone number that is answered; it is less swayed by feed advertising.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023.