By population Tallahassee, FL is 141st of 387 US metropolitan areas, with 391,730 residents. Below: who lives here, which trades are crowded, and where a local advertiser can gain ground.
This is the Tallahassee metropolitan area in Florida.
A $65,261 median household income puts Tallahassee, FL 19 percent below the national figure. Owner-occupied homes carry a median value of $276,000, 17 percent below the national figure; the national comparison point is $332,700.
The household mix in brief. The unemployment rate stands at 5.5%, about the same as the US share. Tallahassee, FL has a median age of 34.8 (4.1 years below the national median). Owners occupy 57.7% of homes, 8 points below the US share. A four-year degree or more: 41.4%, 6 points above the US share.
Set against the state as a whole (Florida), household income here is 12 percent lower than the Florida figure, the median home value is 23 percent lower than the Florida figure, and the business base per resident is 14 percent thinner than the Florida figure.
Start with the count: 9,695 establishments with payroll. That works out to 24.7 businesses per 1,000 residents, in line with the national figure (the national rate is 25 per 1,000). The home-services trades that most often advertise locally number 530 establishments, a 5.5% share, about the same as the US share. The most numerous category on this page is restaurants at 695.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Legal services | 360 | 91.9 | 1.71× |
| Landscaping services | 180 | 46 | 1.32× |
| Automobile dealers | 67 | 17.1 | 1.23× |
| Roofing contractors | 36 | 9.2 | 1.22× |
| Concrete foundation and structure contractors | 32 | 8.2 | 1.18× |
| Child day care services | 110 | 28.1 | 1.15× |
| Other specialty trade contractors (paving, asphalt, fencing) | 55 | 14 | 1.11× |
| Beauty salons | 102 | 26 | 1.05× |
| Plumbing, heating and air-conditioning contractors | 134 | 34.2 | 1.04× |
| Highway, street and bridge construction | 11 | 2.8 | 1.02× |
| Restaurants and other eating places | 695 | 177.4 | 0.97× |
| Electrical contractors | 93 | 23.7 | 0.96× |
| Personal care services (all) | 179 | 45.7 | 0.96× |
| Lessors of real estate (all) | 152 | 38.8 | 0.96× |
| Physicians' offices | 230 | 58.7 | 0.91× |
| Self-storage facilities | 19 | 4.9 | 0.88× |
| General automotive repair | 86 | 22 | 0.87× |
| Grocery and convenience retailers | 79 | 20.2 | 0.68× |
| Dentists | 89 | 22.7 | 0.57× |
| General freight trucking | 53 | 13.5 | 0.39× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
More common here than nationally: legal services, landscaping services, automobile dealers and roofing contractors. Legal services show it most, with 360 establishments, 1.7 times the share nationwide. Less common here than nationally: general freight trucking, dentists and grocery stores. General freight trucking are the thinnest at 53, about 39% of the national share. Neither crowded nor thin: plumbing and HVAC contractors, electrical contractors and specialty trade contractors.
Restaurants (695), legal services (360) and physicians' offices (230) are the biggest categories by establishment count. Adjusted for population, restaurants are the thickest on the ground (177.4 per 100,000), with legal services and physicians' offices next. Sector view: legal services index at 1.7 times the national share, trucking, storage, real estate and road construction at about 72% of.
For legal services, landscaping services and automobile dealers, expect the Google Ads auction to be contested: more advertisers per search means higher cost per click and a real premium on ad relevance, landing-page quality and call tracking that proves which keywords produce jobs. In general freight trucking, dentists and grocery stores, the shortage of local establishments is an opening: the searches are there, the competition for them is not, and a listing that ranks plus a page that converts can own the category quickly. At 57.7% owner-occupied, more residents rent than in the typical US market. Consumer home-services demand is thinner per household, and property managers become a worthwhile audience. The population is younger than the national median (4.1 years below the national median), which raises the value of Instagram, streaming and AI-answer visibility next to search. With household income 19 percent below the national figure, price transparency and financing matter more in the ad copy, and a phone call is usually the conversion to optimize for.
A short list of services chosen for this market; the full range is on the services page.
A site assistant that answers questions and captures the lead at any hour.
Facebook and Instagram campaigns aimed at the households in Tallahassee, FL most likely to need the service.
Search advertising that pays for intent, not impressions.
Keeping the Business Profile complete, current and answered so it earns the map placement.
Search optimization aimed at the local queries that produce calls.
A site built to convert a local search into a phone call or a form.
Tallahassee, FL has 391,730 residents (US Census Bureau ACS 2024 5-year estimate), ranking 141st of 387 metropolitan areas.
The median household income in Tallahassee, FL is $65,261 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 9,695 employer establishments in Tallahassee, FL (County Business Patterns 2023), or 24.7 businesses per 1,000 residents.
The median home value in Tallahassee, FL is $276,000, and 57.7% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), legal services, landscaping services and automobile dealers have more establishments per resident than the US average; general freight trucking, dentists and grocery stores have fewer in Tallahassee, FL.
The audit is free and specific: your listing, your site, your tracking, and what to do first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.