Ranked 202nd of 387 metropolitan areas in the United States, Topeka, KS counts 232,468 residents. It helps to know the ground before spending a marketing dollar; the numbers below are the ground.
The typical owner-occupied home is valued at $183,200, 45 percent below the national figure. Income in Topeka, KS: a median of $69,888 per household against $80,734 nationally, so 13 percent below the national figure. Together they say a good deal about the ticket sizes a local business can expect.
Who lives here matters as much as how many. The median resident is 40.1 years old, 1.2 years above the national median. Owner-occupied housing 70.2%, 5 points above the US share, which is the figure home-service advertisers should watch. Bachelor's degree or higher: 30.1% of adults, 6 points below the US share. The unemployment rate stands at 3.7%, 2 points below the US share.
Relative to Kansas, household income in Topeka, KS is 6 percent lower than the Kansas figure, home values are 16 percent lower than the Kansas figure, and businesses per 1,000 residents are 18 percent thinner than the Kansas figure.
The establishment count for Topeka, KS is 4,927. Business density is a first proxy for competition: 21.2 per 1,000 residents, 15 percent below the national figure. Home-services trades account for 250 of them (5.1% of all establishments, about the same as the US share). The most numerous category on this page is restaurants at 348.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Physicians' offices | 63 | 27.1 | 0.49× |
| Personal care services (all) | 62 | 26.7 | 0.65× |
| Grocery and convenience retailers | 38 | 16.3 | 0.65× |
| Beauty salons | 34 | 14.6 | 0.69× |
| Dentists | 61 | 26.2 | 0.76× |
| Electrical contractors | 43 | 18.5 | 0.88× |
| Landscaping services | 61 | 26.2 | 0.88× |
| Restaurants and other eating places | 348 | 149.7 | 0.95× |
| General freight trucking | 66 | 28.4 | 0.96× |
| Lessors of real estate (all) | 77 | 33.1 | 0.96× |
| Child day care services | 47 | 20.2 | 0.97× |
| Legal services | 109 | 46.9 | 1.02× |
| Plumbing, heating and air-conditioning contractors | 71 | 30.5 | 1.08× |
| Other specialty trade contractors (paving, asphalt, fencing) | 28 | 12 | 1.11× |
| General automotive repair | 61 | 26.2 | 1.22× |
| Self-storage facilities | 14 | 6 | 1.28× |
| Roofing contractors | 21 | 9 | 1.40× |
| Highway, street and bridge construction | 8 | 3.4 | 1.47× |
| Automobile dealers | 43 | 18.5 | 1.55× |
| Concrete foundation and structure contractors | 26 | 11.2 | 1.89× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Where competition is thickest: concrete contractors, automobile dealers, road and paving contractors and roofing contractors all hold a larger share of the local base than they do nationally. Concrete contractors are the clearest case: 26 establishments, 1.9 times the share they hold nationally. Fewer than the national pattern would suggest: physicians' offices, personal care services, grocery stores and beauty salons. Physicians' offices are the clearest gap with 63 establishments, about half of the share they hold across the US. Close to the national mix: plumbing and HVAC contractors, electrical contractors and specialty trade contractors.
Per 100,000 residents: restaurants 149.7, followed by legal services and real estate lessors. In absolute numbers restaurants lead with 348, followed by legal services at 109 and real estate lessors at 77. Taken as groups, the strongest relative to the US mix are automotive businesses (1.3 times the national share) and the weakest are medical and dental practices (about 59% of).
With concrete contractors, automobile dealers and road and paving contractors over-indexed, the cost of a click rises and so does the value of everything that happens after it: a page that loads fast, a number that is answered, a review profile that settles the comparison. Scarcity in physicians' offices, personal care services and grocery stores cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. With household income 13 percent below the national figure, price transparency and financing matter more in the ad copy, and a phone call is usually the conversion to optimize for. An older-than-average market (median age 1.2 years above the national median) responds to search results, review counts and a phone number that is answered; it is less swayed by feed advertising. High homeownership (70.2%) means a large pool of people who pay for their own repairs, replacements and yard work, which favors the home-services trades in this market.
A short list of services chosen for this market; the full range is on the services page.
Around-the-clock lead capture on the website.
Email automation for the customer list.
Paid search that shows up when someone in Topeka, KS is ready to call, not just browsing.
Profile upkeep, posts, Q&A and photos on the listing customers see first.
Search optimization aimed at the local queries that produce calls.
A website that loads fast, states the offer and gets the visitor to the phone.
Topeka, KS has 232,468 residents (US Census Bureau ACS 2024 5-year estimate), ranking 202nd of 387 metropolitan areas.
The median household income in Topeka, KS is $69,888 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 4,927 employer establishments in Topeka, KS (County Business Patterns 2023), or 21.2 businesses per 1,000 residents.
The median home value in Topeka, KS is $183,200, and 70.2% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, automobile dealers and road and paving contractors have more establishments per resident than the US average; physicians' offices, personal care services and grocery stores have fewer in Topeka, KS.
Start with the free audit: it checks the listing, the site and the tracking before anyone spends anything.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.