Kansas has 2.95 million residents and sits 34th among the 51 US states (with the District of Columbia) by population. This page lays out the income and housing picture and a trade-by-trade look at the competition.
Statewide numbers first; the 4 metro pages linked below carry the same breakdown for each market. The biggest of them, Wichita, KS, holds 652,622 residents.
Household income runs $74,275 here, which is 8 percent below the national figure. The typical owner-occupied home is valued at $217,200, 35 percent below the national figure. Both figures matter for pricing and for which offers land.
Age and education shape how people search and who answers the phone. Residents skew younger than the national median: 37.4 years, 1.5 years below the national median. 35.6% of adults over 25 hold a bachelor's degree or higher, about the same as the US share. A labor force of 1,519,375 carries an unemployment rate of 3.9%, 1 points below the US share. Owners occupy 67.2% of homes, 2 points above the US share.
Compared with Wichita, KS: income is 5 percent higher than the Wichita metro figure, home values are 8 percent higher than the Wichita metro figure, and business density is 10 percent denser than the Wichita metro figure.
There are 76,139 employer businesses in Kansas. That works out to 25.8 businesses per 1,000 residents, 3 percent above the national figure (the national rate is 25 per 1,000). Of those, 3,745 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 4.9% share of the business base, about the same as the US share.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Grocery and convenience retailers | 577 | 19.6 | 0.63× |
| Self-storage facilities | 124 | 4.2 | 0.73× |
| Physicians' offices | 1,531 | 51.9 | 0.77× |
| Child day care services | 583 | 19.8 | 0.78× |
| Legal services | 1,309 | 44.4 | 0.79× |
| Lessors of real estate (all) | 997 | 33.8 | 0.80× |
| Personal care services (all) | 1,205 | 40.9 | 0.82× |
| Dentists | 1,021 | 34.6 | 0.83× |
| Beauty salons | 654 | 22.2 | 0.85× |
| Electrical contractors | 681 | 23.1 | 0.90× |
| Restaurants and other eating places | 5,128 | 174 | 0.91× |
| Landscaping services | 991 | 33.6 | 0.92× |
| Plumbing, heating and air-conditioning contractors | 1,028 | 34.9 | 1.02× |
| General freight trucking | 1,101 | 37.4 | 1.03× |
| General automotive repair | 823 | 27.9 | 1.07× |
| Other specialty trade contractors (paving, asphalt, fencing) | 423 | 14.4 | 1.09× |
| Automobile dealers | 507 | 17.2 | 1.18× |
| Roofing contractors | 290 | 9.8 | 1.25× |
| Highway, street and bridge construction | 125 | 4.2 | 1.48× |
| Concrete foundation and structure contractors | 332 | 11.3 | 1.56× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Crowded categories in Kansas: concrete contractors, road and paving contractors, roofing contractors and automobile dealers. Concrete contractors lead at 332 establishments, 1.6 times the US share. Fewer than the national pattern would suggest: grocery stores, self-storage operators, physicians' offices and child day care services. Grocery stores are the clearest gap with 577 establishments, about 63% of the share they hold across the US. Plumbing and HVAC contractors, electrical contractors and specialty trade contractors track the US share closely.
Relative to population the leaders are restaurants (174 per 100,000 residents), physicians' offices and legal services. Counted by establishments, the order is restaurants (5,128), physicians' offices (1,531), legal services (1,309). The group picture: automotive businesses above the national pattern at about the same as, medical and dental practices below it at about 79% of.
In concrete contractors, road and paving contractors and roofing contractors the question is not whether to advertise but how narrowly: the tighter the keywords, the towns and the offer, the less is wasted against the crowd. Scarcity in grocery stores, self-storage operators and physicians' offices cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. With a median age 1.5 years below the national median, expect more discovery through maps, short video and AI answers; search alone covers less of the market.
A short list of services chosen for this market; the full range is on the services page.
An answering service that books and qualifies rather than sending callers to voicemail.
Pay-per-lead placements at the very top of results for eligible trades.
Search campaigns built around the searches people in Kansas actually type, with the geography fenced to where the work is.
Listing management for the map results that most local searches start and end with.
Organic visibility for the searches that do not need an ad to win.
Design and build of a site that turns local traffic into leads.
A short call, a free audit of your current listing and site, and a plan built on what actually competes in this market.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023.