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โ† All of Pennsylvania
๐Ÿ“ York-Hanover, PA

Advertising services for York, PA

By population York, PA is 115th of 387 US metropolitan areas, with 462,924 residents. Households, home values, education, business density, and which trades are already crowded, all from Census data.

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Pennsylvania

The households

462,924residents, 115th of 387 metros
$84,829median household income
$248,600median home value
8,840establishments with payroll
19.1establishments per 1,000 people

Its principal cities are York and Hanover.

Owner-occupied homes carry a median value of $248,600, 25 percent below the national figure; the national comparison point is $332,700. A $84,829 median household income puts York, PA 5 percent above the national figure. For a business that sells to homeowners, that combination sets the ceiling on what a job is worth.

Among adults 25 and over, 27.6% have at least a bachelor's degree, 8 points below the US share. 76.3% of homes are lived in by their owners, 11 points above the US share. Residents skew older than the national median: 41.1 years, 2.2 years above the national median. Of 245,693 people in the labor force, 4.5% are unemployed, about the same as the US share.

Relative to Pennsylvania, household income in York, PA is 9 percent higher than the Pennsylvania figure, home values are about the same as the Pennsylvania figure, and businesses per 1,000 residents are 19 percent thinner than the Pennsylvania figure.

County Business Patterns 2023

Competition, counted

There are 8,840 employer businesses in York, PA. Density runs 19.1 businesses for every 1,000 residents, 24 percent below the national figure. The table breaks out the categories that spend the most on local advertising; restaurants is the biggest of them at 624. Home-services trades account for 561 of them (6.3% of all establishments, 2 points above the US share).

Business typeEstablishmentsPer 100k residentsShare ratio
General automotive repair 811111185402.06ร—
Highway, street and bridge construction 2373163.51.64ร—
Landscaping services 56173019241.51.54ร—
Beauty salons 81211212927.91.45ร—
Personal care services (all) 812124152.11.42ร—
Automobile dealers 44117015.11.41ร—
Plumbing, heating and air-conditioning contractors 23822015633.71.33ร—
Other specialty trade contractors (paving, asphalt, fencing) 23899060131.33ร—
Concrete foundation and structure contractors 238110326.91.30ร—
Child day care services 624497211.12ร—
General freight trucking 4841139301.12ร—
Electrical contractors 2382109821.21.11ร—
Restaurants and other eating places 7225624134.80.95ร—
Roofing contractors 2381602350.85ร—
Physicians' offices 621118940.80.82ร—
Self-storage facilities 531130163.50.82ร—
Grocery and convenience retailers 44518618.60.81ร—
Lessors of real estate (all) 531111725.30.81ร—
Dentists 621211524.80.80ร—
Legal services 541111224.20.58ร—

The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).

More common here than nationally: general automotive repair, road and paving contractors, landscaping services and beauty salons. The sharpest example is general automotive repair: 185 establishments, 2.1 times the share seen nationally. By contrast legal services, dentists, grocery stores and real estate lessors are comparatively scarce in York, PA. Legal services number just 112, about 58% of the US share, which is room for a well-run operator to be the obvious choice. Roughly where the national mix would put them: electrical contractors, restaurants and child day care services.

Per 100,000 residents: restaurants 134.8, followed by personal care services and landscaping services. The most numerous of the listed trades: restaurants with 624 establishments, then personal care services (241) and landscaping services (192). Sector view: automotive businesses index at 1.8 times the national share, legal services at about 58% of.

For advertisers

Where the openings are

Many competitors in general automotive repair, road and paving contractors and landscaping services means the auction is expensive and the map pack is crowded; the winners are the profiles with the freshest reviews and the pages that answer the search precisely. A business in legal services, dentists and grocery stores enters a lightly contested auction. That is the time to build organic visibility and a review base before the category fills in. With 76.3% of homes owner-occupied, the people searching for a plumber or a roofer here are usually the ones paying the bill, which shortens the sales cycle. Residents here are older than the US median (2.2 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone.

Services

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Map

York, PA

Neighboring metros

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Quick facts

York, PA in numbers: questions and answers

What is the population of York, PA?

York, PA has 462,924 residents (US Census Bureau ACS 2024 5-year estimate), ranking 115th of 387 metropolitan areas.

What is the median household income in York, PA?

The median household income in York, PA is $84,829 (ACS 2024 5-year), above the US median of $80,734.

How many businesses are there in York, PA?

The Census Bureau counts 8,840 employer establishments in York, PA (County Business Patterns 2023), or 19.1 businesses per 1,000 residents.

What is the median home value in York, PA?

The median home value in York, PA is $248,600, and 76.3% of homes are owner-occupied (ACS 2024 5-year).

Which trades are crowded or thin in York, PA?

Measured against the US business mix (County Business Patterns 2023), general automotive repair, road and paving contractors and landscaping services have more establishments per resident than the US average; legal services, dentists and grocery stores have fewer in York, PA.

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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.

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