By population Atlantic City, NJ is 149th of 387 US metropolitan areas, with 371,211 residents. People, homes, work, and the shape of the local business landscape, drawn from public data.
Its principal cities are Atlantic City and Hammonton.
A $82,105 median household income puts Atlantic City, NJ in line with the national figure. Home values tell their own story; here the median is $331,700, in line with the national figure.
Age first: the median is 44.5, 5.6 years above the national median. Owner-occupied housing 72.1%, 7 points above the US share, which is the figure home-service advertisers should watch. Unemployment in the civilian labor force is 7.9%, 3 points above the US share. 33.8% of adults over 25 hold a bachelor's degree or higher, 2 points below the US share.
Relative to New Jersey, household income in Atlantic City, NJ is 21 percent lower than the New Jersey figure, home values are 27 percent lower than the New Jersey figure, and businesses per 1,000 residents are 6 percent denser than the New Jersey figure.
Start with the count: 10,008 establishments with payroll. That works out to 27 businesses per 1,000 residents, 8 percent above the national figure (the national rate is 25 per 1,000). The single largest category in the table below is restaurants, with 1,256 locations. Home-services trades account for 667 of them (6.7% of all establishments, 2 points above the US share).
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Highway, street and bridge construction | 16 | 4.3 | 1.44× |
| Roofing contractors | 22 | 5.9 | 0.72× |
| Self-storage facilities | 22 | 5.9 | 0.99× |
| Concrete foundation and structure contractors | 33 | 8.9 | 1.18× |
| General freight trucking | 43 | 11.6 | 0.31× |
| Automobile dealers | 46 | 12.4 | 0.82× |
| Other specialty trade contractors (paving, asphalt, fencing) | 55 | 14.8 | 1.07× |
| Child day care services | 70 | 18.9 | 0.71× |
| Dentists | 107 | 28.8 | 0.66× |
| General automotive repair | 110 | 29.6 | 1.08× |
| Electrical contractors | 113 | 30.4 | 1.13× |
| Lessors of real estate (all) | 158 | 42.6 | 0.97× |
| Beauty salons | 160 | 43.1 | 1.59× |
| Grocery and convenience retailers | 179 | 48.2 | 1.50× |
| Legal services | 186 | 50.1 | 0.86× |
| Plumbing, heating and air-conditioning contractors | 188 | 50.6 | 1.41× |
| Physicians' offices | 251 | 67.6 | 0.96× |
| Landscaping services | 256 | 69 | 1.81× |
| Personal care services (all) | 317 | 85.4 | 1.65× |
| Restaurants and other eating places | 1,256 | 338.4 | 1.70× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
The market over-indexes on landscaping services, restaurants, personal care services and beauty salons. Landscaping services stand out with 256 locations, 1.8 times what the national mix would predict. Under-represented categories: general freight trucking, dentists, child day care services and roofing contractors. With 43 locations, general freight trucking sit at about 31% of the national share. In line with the country: electrical contractors, specialty trade contractors and general automotive repair.
The most numerous of the listed trades: restaurants with 1,256 establishments, then personal care services (317) and landscaping services (256). Adjusted for population, restaurants are the thickest on the ground (338.4 per 100,000), with personal care services and landscaping services next. Across the groups, consumer services (restaurants, salons, child care, grocery) run 1.6 times the US share and trucking, storage, real estate and road construction about 71% of.
Advertisers in landscaping services, restaurants and personal care services should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. For general freight trucking, dentists and child day care services, the opportunity is coverage. Few competitors means the business that shows up for every nearby town and every variant of the search collects most of it. High homeownership (72.1%) means a large pool of people who pay for their own repairs, replacements and yard work, which favors the home-services trades in this market. With a median age 5.6 years above the national median, the classic path of search, reviews and a phone call still carries most of the business.
The services that fit this market, given the numbers above. Each links to the full description.
A site assistant that answers questions and captures the lead at any hour.
Google search ads for the exact services and towns, tracked to the phone call.
Listing management for the map results that most local searches start and end with.
Pages that answer the specific services-plus-place searches people in Atlantic City, NJ use, built to be found.
A clean, fast site with one job: make the call happen.
Review generation and monitoring across Google and the other places people check.
Atlantic City, NJ has 371,211 residents (US Census Bureau ACS 2024 5-year estimate), ranking 149th of 387 metropolitan areas.
The median household income in Atlantic City, NJ is $82,105 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 10,008 employer establishments in Atlantic City, NJ (County Business Patterns 2023), or 27 businesses per 1,000 residents.
The median home value in Atlantic City, NJ is $331,700, and 72.1% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), landscaping services, restaurants and personal care services have more establishments per resident than the US average; general freight trucking, dentists and child day care services have fewer in Atlantic City, NJ.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.