Bend, OR: 257,814 residents, 192nd of 387 US metropolitan areas. It helps to know the ground before spending a marketing dollar; the numbers below are the ground.
Income in Bend, OR: a median of $89,788 per household against $80,734 nationally, so 11 percent above the national figure. For housing, the median value is $602,600, 81 percent above the national figure.
The civilian labor force numbers 132,801 people with unemployment at 4.9%, about the same as the US share. The share of adults with a bachelor's or above is 40.4%, 5 points above the US share. Owners occupy 70.6% of homes, 5 points above the US share. Bend, OR has a median age of 43 (4.1 years above the national median).
Bend, OR versus Oregon: income 8 percent higher than the Oregon figure, home values 26 percent higher than the Oregon figure, business density 30 percent denser than the Oregon figure.
By the Census Bureau's count Bend, OR supports 9,663 employer establishments. Per 1,000 people that is 37.5, 50 percent above the national figure. Home-services contractors make up 541 of those establishments, 5.6% of the total, about the same as the US share.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Concrete foundation and structure contractors | 44 | 17.1 | 1.63× |
| Landscaping services | 169 | 65.6 | 1.24× |
| Highway, street and bridge construction | 13 | 5 | 1.22× |
| Other specialty trade contractors (paving, asphalt, fencing) | 56 | 21.7 | 1.13× |
| Roofing contractors | 32 | 12.4 | 1.09× |
| Electrical contractors | 105 | 40.7 | 1.09× |
| Plumbing, heating and air-conditioning contractors | 135 | 52.4 | 1.05× |
| Child day care services | 95 | 36.8 | 1.00× |
| Self-storage facilities | 21 | 8.1 | 0.98× |
| General automotive repair | 91 | 35.3 | 0.93× |
| Dentists | 138 | 53.5 | 0.88× |
| Restaurants and other eating places | 571 | 221.5 | 0.80× |
| Personal care services (all) | 135 | 52.4 | 0.73× |
| Grocery and convenience retailers | 84 | 32.6 | 0.73× |
| Physicians' offices | 182 | 70.6 | 0.72× |
| Lessors of real estate (all) | 112 | 43.4 | 0.71× |
| Automobile dealers | 36 | 14 | 0.66× |
| Legal services | 139 | 53.9 | 0.66× |
| Beauty salons | 60 | 23.3 | 0.62× |
| General freight trucking | 77 | 29.9 | 0.57× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
Where competition is thickest: concrete contractors, landscaping services and road and paving contractors all hold a larger share of the local base than they do nationally. The sharpest example is concrete contractors: 44 establishments, 1.6 times the share seen nationally. Fewer than the national pattern would suggest: general freight trucking, beauty salons, automobile dealers and legal services. General freight trucking are the thinnest at 77, about 57% of the national share. Close to the national mix: plumbing and HVAC contractors, roofing contractors and electrical contractors.
Adjusted for population, restaurants are the thickest on the ground (221.5 per 100,000), with physicians' offices and landscaping services next. In absolute numbers restaurants lead with 571, followed by physicians' offices at 182 and landscaping services at 169. Taken as groups, the strongest relative to the US mix are the home-services trades (1.2 times the national share) and the weakest are legal services (about 66% of).
For concrete contractors, landscaping services and road and paving contractors, expect the Google Ads auction to be contested: more advertisers per search means higher cost per click and a real premium on ad relevance, landing-page quality and call tracking that proves which keywords produce jobs. Scarcity in general freight trucking, beauty salons and automobile dealers cuts the other way: fewer rivals per search, cheaper clicks, and a chance to become the default answer in the map results with a modest, steady effort. Residents here are older than the US median (4.1 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone. With 70.6% of homes owner-occupied, the people searching for a plumber or a roofer here are usually the ones paying the bill, which shortens the sales cycle. Household income 11 percent above the national figure supports higher ticket sizes, which is why premium positioning and financing offers tend to work in this market.
A short list of services chosen for this market; the full range is on the services page.
Site structure, pages and citations that earn organic placement in Bend, OR.
Design and build of a site that turns local traffic into leads.
Email automation for the customer list.
A steady flow of new reviews and a reply on every one of them.
Campaigns on Google fenced to the service area and judged on booked work.
Keeping the Business Profile complete, current and answered so it earns the map placement.
Bend, OR has 257,814 residents (US Census Bureau ACS 2024 5-year estimate), ranking 192nd of 387 metropolitan areas.
The median household income in Bend, OR is $89,788 (ACS 2024 5-year), above the US median of $80,734.
The Census Bureau counts 9,663 employer establishments in Bend, OR (County Business Patterns 2023), or 37.5 businesses per 1,000 residents.
The median home value in Bend, OR is $602,600, and 70.6% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), concrete contractors, landscaping services and road and paving contractors have more establishments per resident than the US average; general freight trucking, beauty salons and automobile dealers have fewer in Bend, OR.
A quick review of where you show up today, then a plan for where you should.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.