Ranked 27th of 51 states (with the District of Columbia) in the United States, Oregon counts 4.25 million residents. Below: who lives here, which trades are crowded, and where a local advertiser can gain ground.
Oregon has 8 metropolitan statistical areas centered inside it; the largest is Portland-Vancouver-Hillsboro, OR-WA with 2.52 million residents. Each has its own page below.
The median home value of $477,600 is 44 percent above the national figure. Household income runs $83,011 here, which is 3 percent above the national figure. Both figures matter for pricing and for which offers land.
Work: 2,183,462 in the labor force, 5.4% unemployed (about the same as the US share). 63.3% of occupied homes are owner-occupied, 2 points below the US share. A older-than-average population: median age 40.4, 1.5 years above the national median. The share of adults with a bachelor's or above is 36.8%, 1 points above the US share.
One more comparison, this time with Portland-Vancouver-Hillsboro, OR-WA: median income 15 percent lower than the Portland metro figure, median home value 15 percent lower than the Portland metro figure, business density about the same as the Portland metro figure.
By the Census Bureau's count Oregon supports 122,451 employer establishments. Relative to population, 28.8 per 1,000 residents, 15 percent above the national figure. Of those, 5,628 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 4.6% share of the business base, about the same as the US share.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Highway, street and bridge construction | 191 | 4.5 | 1.41× |
| Roofing contractors | 515 | 12.1 | 1.38× |
| Child day care services | 1,517 | 35.7 | 1.26× |
| Self-storage facilities | 332 | 7.8 | 1.22× |
| Grocery and convenience retailers | 1,728 | 40.6 | 1.18× |
| Landscaping services | 1,893 | 44.5 | 1.10× |
| Restaurants and other eating places | 9,348 | 219.7 | 1.03× |
| Concrete foundation and structure contractors | 348 | 8.2 | 1.02× |
| Dentists | 1,913 | 45 | 0.96× |
| Lessors of real estate (all) | 1,911 | 44.9 | 0.96× |
| General automotive repair | 1,127 | 26.5 | 0.91× |
| Other specialty trade contractors (paving, asphalt, fencing) | 547 | 12.9 | 0.87× |
| Legal services | 2,314 | 54.4 | 0.87× |
| Automobile dealers | 592 | 13.9 | 0.86× |
| Plumbing, heating and air-conditioning contractors | 1,337 | 31.4 | 0.82× |
| Electrical contractors | 988 | 23.2 | 0.81× |
| Personal care services (all) | 1,832 | 43.1 | 0.78× |
| General freight trucking | 1,303 | 30.6 | 0.76× |
| Physicians' offices | 2,175 | 51.1 | 0.68× |
| Beauty salons | 800 | 18.8 | 0.65× |
Ratio above 1.00: the trade holds a bigger share of the local business base than it does nationally; below 1.00, a smaller one.
Against the US mix, road and paving contractors, roofing contractors, child day care services and self-storage operators are over-represented. Road and paving contractors stand out with 191 locations, 1.4 times what the national mix would predict. Where the base is lighter: beauty salons, physicians' offices, general freight trucking and personal care services. Beauty salons are the thinnest at 800, about 65% of the national share. Close to the national mix: concrete contractors, specialty trade contractors and landscaping services.
Restaurants (9,348), legal services (2,314) and physicians' offices (2,175) are the biggest categories by establishment count. Adjusted for population, restaurants are the thickest on the ground (219.7 per 100,000), with legal services and physicians' offices next. Across the groups, consumer services (restaurants, salons, child care, grocery) run about the same as the US share and medical and dental practices about 79% of.
Because road and paving contractors, roofing contractors and child day care services are over-represented, a new entrant in those categories competes for a fixed pool of searches against many established profiles. Reviews, photos, response time and a page that answers the exact query are what move the needle; simply outbidding is expensive. With beauty salons, physicians' offices and general freight trucking in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. Residents here are older than the US median (1.5 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone.
The services that fit this market, given the numbers above. Each links to the full description.
A clean, fast site with one job: make the call happen.
Every Google review answered promptly in the business's own voice.
Service and area pages written to answer real questions.
Search advertising that pays for intent, not impressions.
Profile upkeep, posts, Q&A and photos on the listing customers see first.
Ranking for the service-and-town searches without paying per click.
The audit is free and specific: your listing, your site, your tracking, and what to do first.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023.