Advertising in Cleveland, OH

Who lives in Cleveland, OH

This is the Cleveland metropolitan area in Ohio.

Homes are valued at a median of $215,400 against $332,700 nationally, 35 percent below the national figure. The median household in Cleveland, OH earns $70,678 a year, 12 percent below the national figure (the US median is $80,734).

Education: 34.1% with a bachelor's or higher, 2 points below the US share. Homeownership stands at 66.5%, 1 points above the US share. A labor force of 1,127,749 carries an unemployment rate of 5.5%, about the same as the US share. The median resident is 41.6 years old, 2.7 years above the national median.

One more comparison, this time with Ohio: median income about the same as the Ohio figure, median home value about the same as the Ohio figure, business density 10 percent denser than the Ohio figure.

The business landscape

County Business Patterns counts 51,450 employer establishments in Cleveland, OH. Density runs 23.7 businesses for every 1,000 residents, 5 percent below the national figure. The home-services slice is 2,520 establishments, 4.9% of the base, about the same as the US share.

The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).

The market over-indexes on landscaping services, beauty salons, grocery stores and automobile dealers. At the top of that list, landscaping services number 1,000, 1.4 times the US share. On the other side, self-storage operators, specialty trade contractors, electrical contractors and physicians' offices are thin: fewer establishments per resident than the US pattern. With 78 locations, self-storage operators sit at about 68% of the national share. Plumbing and HVAC contractors, concrete contractors and road and paving contractors sit near their national proportions.

Adjusted for population, restaurants are the thickest on the ground (187.7 per 100,000), with legal services and personal care services next. In absolute numbers restaurants lead with 4,077, followed by legal services at 1,123 and personal care services at 1,120. The group picture: automotive businesses above the national pattern at about the same as, medical and dental practices below it at about the same as.

Where the openings are

Because landscaping services, beauty salons and grocery stores are over-represented, a new entrant in those categories competes for a fixed pool of searches against many established profiles. Reviews, photos, response time and a page that answers the exact query are what move the needle; simply outbidding is expensive. For self-storage operators, specialty trade contractors and electrical contractors the picture is the opposite. Fewer competing profiles means a complete listing, a fast site and a modest search budget can take a disproportionate share of the searches that exist. With a median age 2.7 years above the national median, the classic path of search, reviews and a phone call still carries most of the business. Income 12 percent below the national figure puts price front and center; ads that state the offer plainly and make calling easy do best.