Youngstown, OH has 427,420 residents and sits 126th among the 387 US metropolitan areas by population. This page lays out the income and housing picture and a trade-by-trade look at the competition.
Its principal cities are Youngstown and Warren.
Home values tell their own story; here the median is $149,000, 55 percent below the national figure. A $56,713 median household income puts Youngstown, OH 30 percent below the national figure. Both figures matter for pricing and for which offers land.
Who lives here matters as much as how many. 70.7% of homes are lived in by their owners, 6 points above the US share. Youngstown, OH has a median age of 43.5 (4.6 years above the national median). Work: 198,411 in the labor force, 5.6% unemployed (about the same as the US share). The share of adults with a bachelor's or above is 24.1%, 12 points below the US share.
Relative to Ohio, household income in Youngstown, OH is 21 percent lower than the Ohio figure, home values are 31 percent lower than the Ohio figure, and businesses per 1,000 residents are about the same as the Ohio figure.
County Business Patterns counts 9,191 employer establishments in Youngstown, OH. Business density is a first proxy for competition: 21.5 per 1,000 residents, 14 percent below the national figure. Of those, 461 are home-services contractors (plumbing and HVAC, electrical, roofing, concrete, specialty trades and landscaping), a 5% share of the business base, about the same as the US share. The single largest category in the table below is restaurants, with 787 locations.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Highway, street and bridge construction | 17 | 4 | 1.67× |
| Automobile dealers | 83 | 19.4 | 1.60× |
| Grocery and convenience retailers | 164 | 38.4 | 1.49× |
| Roofing contractors | 40 | 9.4 | 1.43× |
| Landscaping services | 169 | 39.5 | 1.30× |
| Restaurants and other eating places | 787 | 184.1 | 1.16× |
| Concrete foundation and structure contractors | 29 | 6.8 | 1.13× |
| General automotive repair | 101 | 23.6 | 1.08× |
| Other specialty trade contractors (paving, asphalt, fencing) | 49 | 11.5 | 1.04× |
| Physicians' offices | 246 | 57.6 | 1.03× |
| General freight trucking | 133 | 31.1 | 1.03× |
| Legal services | 188 | 44 | 0.94× |
| Electrical contractors | 85 | 19.9 | 0.93× |
| Lessors of real estate (all) | 134 | 31.4 | 0.89× |
| Dentists | 131 | 30.6 | 0.88× |
| Child day care services | 79 | 18.5 | 0.87× |
| Self-storage facilities | 15 | 3.5 | 0.74× |
| Plumbing, heating and air-conditioning contractors | 89 | 20.8 | 0.73× |
| Beauty salons | 65 | 15.2 | 0.70× |
| Personal care services (all) | 124 | 29 | 0.70× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
Relative to the national mix, road and paving contractors, automobile dealers, grocery stores and roofing contractors take up an outsized slice of the Youngstown, OH business base. At the top of that list, road and paving contractors number 17, 1.7 times the US share. Less common here than nationally: beauty salons, personal care services, plumbing and HVAC contractors and self-storage operators. Beauty salons are the widest shortfall at 65 establishments, about 70% of the US share. Close to the national mix: electrical contractors, concrete contractors and specialty trade contractors.
Per 100,000 residents: restaurants 184.1, followed by physicians' offices and legal services. The most numerous of the listed trades: restaurants with 787 establishments, then physicians' offices (246) and legal services (188). Grouped, automotive businesses hold 1.3 times the share they hold nationally, while legal services sit at about the same as.
Advertisers in road and paving contractors, automobile dealers and grocery stores should assume high competition on Google Ads and put equal weight on the free real estate: an accurate Business Profile, steady new reviews, and pages that match the local searches word for word. For beauty salons, personal care services and plumbing and HVAC contractors the picture is the opposite. Fewer competing profiles means a complete listing, a fast site and a modest search budget can take a disproportionate share of the searches that exist. Where income runs 30 percent below the national figure, financing and clear pricing belong in the ad itself, not on a later page. With 70.7% of homes owner-occupied, the people searching for a plumber or a roofer here are usually the ones paying the bill, which shortens the sales cycle. Residents here are older than the US median (4.6 years above the national median); they search, read reviews and call, which puts the weight on search, the listing and the phone.
What YelloPost runs for businesses in a market shaped like Youngstown, OH.
A site assistant that answers questions and captures the lead at any hour.
Campaigns on Google fenced to the service area and judged on booked work.
Management of the Google listing that decides the map pack.
Pages that answer the specific services-plus-place searches people in Youngstown, OH use, built to be found.
Design and build of a site that turns local traffic into leads.
A steady flow of new reviews and a reply on every one of them.
Youngstown, OH has 427,420 residents (US Census Bureau ACS 2024 5-year estimate), ranking 126th of 387 metropolitan areas.
The median household income in Youngstown, OH is $56,713 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 9,191 employer establishments in Youngstown, OH (County Business Patterns 2023), or 21.5 businesses per 1,000 residents.
The median home value in Youngstown, OH is $149,000, and 70.7% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), road and paving contractors, automobile dealers and grocery stores have more establishments per resident than the US average; beauty salons, personal care services and plumbing and HVAC contractors have fewer in Youngstown, OH.
A short call, a free audit of your current listing and site, and a plan built on what actually competes in this market.
Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.