The Colorado Springs, CO market, by the numbers

People and buying power

Households here bring in a median of $90,144, 12 percent above the national figure. Homes are valued at a median of $461,800 against $332,700 nationally, 39 percent above the national figure.

Who lives here matters as much as how many. Unemployment 5.4%, about the same as the US share. Colorado Springs, CO has a median age of 35.5 (3.4 years below the national median). Bachelor's degree or higher: 41.7% of adults, 6 points above the US share. 66.8% of homes are lived in by their owners, 2 points above the US share.

Against the state as a whole, the median income is 6 percent lower than the Colorado figure, the median home value is 14 percent lower than the Colorado figure, and the number of businesses per resident is 18 percent thinner than the Colorado figure; see the Colorado page for the full figures.

Who is already competing here

The business base: 19,676 establishments with employees. Per 1,000 people that is 25.6, in line with the national figure. Home-services contractors make up 1,067 of those establishments, 5.4% of the total, about the same as the US share.

Index: local share of all establishments divided by the US share; above 1 means the trade is more common here than nationally.

Where competition is thickest: roofing contractors, self-storage operators, concrete contractors and personal care services all hold a larger share of the local base than they do nationally. Roofing contractors stand out with 113 locations, 1.9 times what the national mix would predict. The thin end of the table is general freight trucking, grocery stores, real estate lessors and automobile dealers. General freight trucking show the largest gap, 130 locations, about half of what the national mix would give. Plumbing and HVAC contractors, electrical contractors and landscaping services track the US share closely.

In absolute numbers restaurants lead with 1,326, followed by personal care services at 462 and physicians' offices at 407. Per 100,000 residents: restaurants 172.7, followed by personal care services and physicians' offices. Sector view: the home-services trades index at about the same as the national share, trucking, storage, real estate and road construction at about 67% of.

Where the openings are

When roofing contractors, self-storage operators and concrete contractors are this common, customers compare. That makes the review profile and the speed of the first reply the deciding factors, and it makes conversion tracking essential so budget flows to the searches that turn into booked work. With general freight trucking, grocery stores and real estate lessors in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. With a median age 3.4 years below the national median, expect more discovery through maps, short video and AI answers; search alone covers less of the market. Income 12 percent above the national figure means larger average jobs; the pitch should match, with premium options shown plainly.