A market of 30.19 million residents, ranked 2nd among the 51 states (with the District of Columbia) in the country. Here is what the public data says about the households, the business base and what that means for advertising locally.
Statewide numbers first; the 26 metro pages linked below carry the same breakdown for each market. The biggest of them, Dallas-Fort Worth-Arlington, TX, holds 7.99 million residents.
Households here bring in a median of $78,476, 3 percent below the national figure. Home values tell their own story; here the median is $283,800, 15 percent below the national figure. Together they say a good deal about the ticket sizes a local business can expect.
Age and education shape how people search and who answers the phone. Of 15,233,563 people in the labor force, 5.3% are unemployed, about the same as the US share. 33.8% of adults finished a four-year degree or more (2 points below the US share). Owners occupy 62.6% of homes, 3 points below the US share. The median age is 35.6, 3.3 years below the national median, so this is a younger market than the country as a whole.
Compared with Dallas-Fort Worth-Arlington, TX: income is 13 percent lower than the Dallas metro figure, home values are 21 percent lower than the Dallas metro figure, and business density is 7 percent thinner than the Dallas metro figure.
How crowded is the market overall? Texas has 670,878 employer establishments. That is 22.2 establishments per 1,000 people, 11 percent below the national figure. The home-services slice is 27,986 establishments, 4.2% of the base, about the same as the US share.
| Trade (NAICS) | Count | Per 100,000 | Index vs US |
|---|---|---|---|
| Self-storage facilities | 2,304 | 7.6 | 1.55× |
| Physicians' offices | 22,601 | 74.9 | 1.29× |
| Roofing contractors | 2,442 | 8.1 | 1.19× |
| Automobile dealers | 4,269 | 14.1 | 1.13× |
| Lessors of real estate (all) | 12,399 | 41.1 | 1.13× |
| Highway, street and bridge construction | 806 | 2.7 | 1.09× |
| Dentists | 11,902 | 39.4 | 1.09× |
| Restaurants and other eating places | 53,191 | 176.2 | 1.07× |
| Legal services | 15,206 | 50.4 | 1.05× |
| General freight trucking | 9,892 | 32.8 | 1.05× |
| Plumbing, heating and air-conditioning contractors | 8,966 | 29.7 | 1.00× |
| Concrete foundation and structure contractors | 1,858 | 6.2 | 0.99× |
| Grocery and convenience retailers | 7,704 | 25.5 | 0.96× |
| Child day care services | 6,242 | 20.7 | 0.95× |
| General automotive repair | 6,340 | 21 | 0.93× |
| Electrical contractors | 6,124 | 20.3 | 0.92× |
| Other specialty trade contractors (paving, asphalt, fencing) | 3,028 | 10 | 0.88× |
| Personal care services (all) | 11,105 | 36.8 | 0.86× |
| Beauty salons | 5,740 | 19 | 0.85× |
| Landscaping services | 5,568 | 18.4 | 0.59× |
The last column divides the local share of establishments by the national share (1.00 = the same mix as the US).
Crowded categories in Texas: self-storage operators, physicians' offices and roofing contractors. Self-storage operators show it most, with 2,304 establishments, 1.6 times the share nationwide. On the other side, landscaping services and beauty salons are thin: fewer establishments per resident than the US pattern. With 5,568 locations, landscaping services sit at about 59% of the national share. Plumbing and HVAC contractors, electrical contractors and concrete contractors track the US share closely.
Relative to population the leaders are restaurants (176.2 per 100,000 residents), physicians' offices and legal services. By raw count the largest categories here are restaurants (53,191), physicians' offices (22,601) and legal services (15,206). Grouped, medical and dental practices hold 1.2 times the share they hold nationally, while the home-services trades sit at about the same as.
self-storage operators, physicians' offices and roofing contractors face a full field here. Each new review, each answered call and each page that matches a specific search is a small edge, and the edges add up. Thin categories such as landscaping services and beauty salons are where the market has room. The searches still happen; there are simply fewer businesses answering them, so the first well-presented operator tends to collect the calls. Younger residents (median age 3.3 years below the national median) split their attention between search, social feeds and AI assistants, so the presence has to be in all three.
Six places to begin in Texas; the complete list is one click away.
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Replies to reviews, written and posted for the business.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023.