Home to 381,503 people, Davenport, IA is the 147th-largest of the 387 US metropolitan areas. A count of the local trades and a read on where advertising is contested and where it is open.
The metropolitan statistical area covers Davenport, Moline and Rock Island and spans Iowa and Illinois.
The median household in Davenport, IA earns $72,738 a year, 10 percent below the national figure (the US median is $80,734). The typical owner-occupied home is valued at $174,100, 48 percent below the national figure.
Age and education shape how people search and who answers the phone. Owner-occupied housing 71.7%, 6 points above the US share, which is the figure home-service advertisers should watch. Among adults 25 and over, 29.9% have at least a bachelor's degree, 6 points below the US share. The median resident is 40.4 years old, 1.5 years above the national median. Unemployment in the civilian labor force is 4.5%, about the same as the US share.
How does that compare with the state as a whole? Income in Davenport, IA is 3 percent lower than the Iowa figure, the median home value is 16 percent lower than the Iowa figure, and business density is 11 percent thinner than the Iowa figure; the full numbers are on the Iowa page.
By the Census Bureau's count Davenport, IA supports 8,812 employer establishments. Per 1,000 people that is 23.1, 8 percent below the national figure. Home-services contractors make up 436 of those establishments, 4.9% of the total, about the same as the US share.
| Business type | Establishments | Per 100k residents | Share ratio |
|---|---|---|---|
| Restaurants and other eating places | 740 | 194 | 1.14× |
| Physicians' offices | 196 | 51.4 | 0.85× |
| Lessors of real estate (all) | 155 | 40.6 | 1.08× |
| Landscaping services | 144 | 37.7 | 1.16× |
| Legal services | 141 | 37 | 0.74× |
| Personal care services (all) | 133 | 34.9 | 0.79× |
| General freight trucking | 129 | 33.8 | 1.04× |
| Dentists | 127 | 33.3 | 0.89× |
| General automotive repair | 102 | 26.7 | 1.14× |
| Plumbing, heating and air-conditioning contractors | 94 | 24.6 | 0.80× |
| Grocery and convenience retailers | 92 | 24.1 | 0.87× |
| Beauty salons | 82 | 21.5 | 0.92× |
| Child day care services | 75 | 19.7 | 0.87× |
| Automobile dealers | 71 | 18.6 | 1.43× |
| Electrical contractors | 63 | 16.5 | 0.72× |
| Other specialty trade contractors (paving, asphalt, fencing) | 55 | 14.4 | 1.22× |
| Concrete foundation and structure contractors | 47 | 12.3 | 1.91× |
| Roofing contractors | 33 | 8.6 | 1.23× |
| Highway, street and bridge construction | 21 | 5.5 | 2.15× |
| Self-storage facilities | 13 | 3.4 | 0.66× |
Reading the index: 1.00 matches the national mix, 1.50 means half again as common here, 0.50 half as common.
Some trades are heavier here than in the country at large: road and paving contractors, concrete contractors, automobile dealers and roofing contractors. At the top of that list, road and paving contractors number 21, 2.1 times the US share. Thinner than the national mix are self-storage operators, electrical contractors, legal services and personal care services. With 13 locations, self-storage operators sit at about 66% of the national share. In line with the country: general automotive repair, dentists and restaurants.
Per resident the densest are restaurants at 194 per 100,000 people, then physicians' offices and real estate lessors. Counted by establishments, the order is restaurants (740), physicians' offices (196), real estate lessors (155). The group picture: automotive businesses above the national pattern at 1.2 times, legal services below it at about 74% of.
Because road and paving contractors, concrete contractors and automobile dealers are over-represented, a new entrant in those categories competes for a fixed pool of searches against many established profiles. Reviews, photos, response time and a page that answers the exact query are what move the needle; simply outbidding is expensive. With self-storage operators, electrical contractors and legal services in short supply, the map pack often has room; a complete listing and a handful of recent reviews can put a business in it. An older-than-average market (median age 1.5 years above the national median) responds to search results, review counts and a phone number that is answered; it is less swayed by feed advertising. Homeownership of 71.7% is above the national share; more of the households that search for home services are also the ones that decide and pay.
Six places to begin in Davenport, IA; the complete list is one click away.
A fast site with the services, the area served and a clear way to call or book.
Measurement that ties spend to phone calls and form fills.
Calls answered when the crew is on a job or the office is closed.
Google search ads for the exact services and towns, tracked to the phone call.
Profile upkeep, posts, Q&A and photos on the listing customers see first.
Site structure, pages and citations that earn organic placement in Davenport, IA.
Davenport, IA has 381,503 residents (US Census Bureau ACS 2024 5-year estimate), ranking 147th of 387 metropolitan areas.
The median household income in Davenport, IA is $72,738 (ACS 2024 5-year), below the US median of $80,734.
The Census Bureau counts 8,812 employer establishments in Davenport, IA (County Business Patterns 2023), or 23.1 businesses per 1,000 residents.
The median home value in Davenport, IA is $174,100, and 71.7% of homes are owner-occupied (ACS 2024 5-year).
Measured against the US business mix (County Business Patterns 2023), road and paving contractors, concrete contractors and automobile dealers have more establishments per resident than the US average; self-storage operators, electrical contractors and legal services have fewer in Davenport, IA.
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Data: US Census Bureau ACS 2024 5-year estimates and County Business Patterns 2023. Updated 2026-09-29.